Hairline Launches in India Revolutionary Genetic Skin Testing and Geno-cosmetics

Bangalore, March 22nd 2017: With a focus on creating highly personalized and comprehensive skin treatment packages, Hairline International Hair and Skin Clinic, brings to India a revolutionary genetic testing of skin DNA to uncover the propensity of your skin for ailments and afflictions. The reports of the DNA test evaluate 16 genetic markers across 5 parameters to uncover the potential problems associated to an individual’s skin with predictive accuracy. Based on these reports an individualized treatment regimen of topical applications, oral supplements, procedures and a customized diet may be prescribed, leading to concentrated and accurate results. Hairline International has also launched 3 ranges of geno-cosmetics that deal with moisturizing, maintaining firmness, sun protection and lightening of the skin.

Speaking on the introduction of this unique approach to skin care and treatment, Ms Bani Anand, Founder and Managing Director, Hairline International Hair and Skin Clinic says, “This is a test that takes the guesswork about of skin care and treatment. It works towards two ends – customizing skin care regimens as well as creation of therapy based treatments that are need based and specific to an individual. The test is simple, yet provides immense potential for a personalized approach to skin care. The range of geno-cosmetics that we have launched set the ground for a path-breaking approach to personalized skin care”.

Elaborating on the benefits of exploring the DNA of skin and basing customized treatment packages on it, Dr. Premalatha V, Dermatosurgeon, Hairline International Hair and Skin Clinic says, “The use of examinations such as the skin DNA testing opens the path to a 40 year old being able to maintain their skin well enough to look a decade younger. All this is based on an individual’s body and their genetic leaning, making it all the more person-centric”.

The Five Parameters

Testing the firmness and elasticity of your skin – the test evaluates one’s predisposition to the weakening of the collagen in the skin based on genetic evaluation. It examines the tendency towards premature wrinkling.

Assessing the tendency of the skin to age and arresting the process through glycation.

Evaluating the skin’s propensity for sun damage and pigmentation

Assessing the level of protection the skin possesses against free radicals

Assessing the skin’s ability to protect itself from elements that incite sensitivity, inflammation and irritation.

The test is a simple one that is done with one swab of the inside of the mouth.

This unique test is now available to the general public on appointment and provides comprehensive and detailed reports that ensure personalized and on point treatment.

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