HERO MOTOCORP SETS A NEW BENCHMARK WITH ITS NEW CUSTOMER CARE PROGRAM – HERO JOYRIDE

In a strong reaffirmation of unwavering customer care, Hero MotoCorp Ltd., the world’s largest two-wheeler manufacturer, accomplished a significant feat this month by crossing over ‘One Million Registrations’ for its unique after-sales service offering – Hero Joyride Program.

Launched inJanuary 2017, Hero Joyride Program is a Pan-India Smart Card based AnnualMaintenance Package. Under the Program, customers are offered a host ofexciting benefits and savings on service of their Hero MotoCorp two-wheelers atHero Authorised Service Centres. The Program guarantees substantial savings onperiodic maintenances, service labor cost, two-wheeler parts etc. Thus,ensuring proper maintenance and higher resale value of the vehicle. For moreinformation about the Program, please visit: www.heromotocorp.com/en-in/hero-joyride/ 

Through theJoyride Program, the Company has demonstrated its strong focus on enhancing theafter-sales experience of millions of its customers.  The Program has beenvery well received by the customers with a million customers registering forthe Joyride Program within 400 days of its launch. 

Commentingon the accomplishment, Mr. Ashok Bhasin, Head – Sales & CustomerCare, Hero MotoCorp, said, “Hero MotoCorp is committed to providingBest-in-Class sales and after-sales experience for its valued customers. Wethoroughly study customer requirements and accordingly introduce distinct andinnovative programs to offer maximum convenience and hassle-free vehicleownership to our customers. The Hero Joyride Program is a step in thisdirection. Not only does the Program offer peace of mind to the customers,through the use of modern technology, it enables them to utilize the offeringsacross the country without any delay or tedious processes. We expect theregistrations to further go up significantly in the coming months.” 

To celebratethis milestone, Hero MotoCorp is launching a ‘Joyride Carnival’ inthe festive week of Holi (from February 25 to March 31 2018).During the Carnival period, all the customers enrolled under the program willbe offered complementary washing & cleaning of their two-wheelers at HeroAuthorized Service Centres. 

In additionto the Hero Joyride Program, the Company already has a host of value-basedafter-sales initiatives for its customers, such as the 5 Year Warranty Scheme,Hero GoodLife Program, 5 Free Services and One-Stop Insurance solutions, all ofwhich are available through a widely spread distribution network of over 6500Hero touchpoints across the country.


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