Hero Motocorp strikes a goal with‘hero world bike’contest during fifa u-17 world cup india 2017
Bangalore, November 03, 2017: As the football fever gripped the nation, Hero MotoCorp Ltd, the World’s largest two-wheeler manufacturer and theNational Supporter of the recently concluded FIFA U-17 World Cup India 2017, introduced an exciting Hero World Bike contest to further delight the football fans in India. Launched at the beginning of the global football event in the country, the contest received an overwhelming response from fans that is reflected in over 3.6 Million visits within the first week of the contest, and an overall 1.1 lakh participants.
The nationwidecontest offered fans an opportunity to customize their choice of a Heromotorcycle or scooter by painting it in the colours of their favorite footballteam participating in the FIFA U-17 World Cup. As part of the initiative, anexclusively designed app and microsite allowed the fans to put custom graphicson their bike/ scooter basis their preferred field positions. Once theparticipant had finalized their creation, the app/microsite allowed them topost it on social media platforms to generate support.
More than 1.1 Lakhparticipants created their own customized Hero World Bikes. As next step, fivewinners will be selected through a lucky draw and will receive the actual Herotwo-wheeler designed by them.
During the run-up tothe FIFA U-17 World Cup, Hero MotoCorp also organized a nationwide ‘TrophyExperience’ Tour, where fans got an opportunity to witness the actual FIFA U-17World Cup Winner’s Trophy in person. The Trophy was showcased at multiple Heroshowrooms across all host cites. The initiative garnered massive support fromover one lakh football fans who flocked to Hero dealerships to have a closerlook at the trophy and cheer for the Indian team.