HIL Ltd. announces partnership with IPL team Chennai Super Kings
National, January 10, 2018: HIL Ltd., India’s leading and Asia’s most trusted building material company, today announced its first association with the Indian Premier League (IPL) by partnering with Chennai Super Kings (CSK) which is making a comeback after two years. As a part of this engagement, all the CSK players’ uniforms will carry HIL company logo and its Super brands Birla Aerocon and Charminar logos.
With thisassociation, the company aims to boost its reach amongst its consumers, dealersand influencers. The company aims to become a game-changer by strengthening thebrand’s commitment towards building a dream nation with innovative products.While quality of products is a prerequisite for progressive growth for HIL, itwill be driven by diversification and enhancement of its products. Theassociation will highlight HIL as a one-stop solution provider for all buildingrequirements for modern construction.
Commentingon the association Mr. Dhirup Roy Choudhary, MD & CEO, HIL Limited,said, “We are excited to partner with Chennai Super Kings, which has emergedas champions over the years and look forward to the upcoming IPL season in2018. The team is known for its performances and consistency, and HILcomplements all of this. We truly believe both the teams, HIL and CSK arechampion brands, and this association is an exciting platform to establish thesame. We are confident that it will bring in a new wave of awareness for HILand its products and provide a fresh take to evolve the market for HIL. We wishthe teams all the luck and look forward to an exciting season of the league.”
“We areglad to join hands with HIL as both of us have synergies of being innovative,passionate and trendsetters. HIL has some of the iconic brands like Charminarand Birla Aerocon under their ante, just the way we have Dhoni, Suresh Rainaand Jadeja in our team. Our aim has always been to enhance the experience ofour fans and supporters. We believe that this will mark the beginning of a longand fruitful journey for both organizations and help both brands expand itsreach” said thespokesperson from Chennai Super Kings.
Thisinvestment is supported by the launch of its ingenious product, thenon-asbestos roofing solution - Charminar Fortune and expansion of their PVCpipes and fittings business. Chaminar Fortune is manufactured by using anadvanced autoclaving technology and the asbestos-free roofing sheet provides toconsumers a solution, which is eco-friendly, long lasting and durable due toits high impact strength, good dimensional stability, light weight, sound andthermal insulated, fire resistant and low drying shrinkagecharacteristics.