Hindware and Superstar Shah Rukh Khan redefines Expert Companionship through a Co-branded TVC
Bangalore, August 4,2017: Hindware, India’s leading bathware brand, recently launched its co-branded TVC in association with superstar Shah Rukh Khan’s much anticipated movie Jab Harry Met Sejal. The upcoming romantic comedy written and directed by renowned director Imtiaz Ali and produced by Red Chillies Entertainment stars Anushkha Sharma along with Shah Rukh Khan. Conceptualized with Red Chillies Entertainment, the promotional TVC brings forth common attributes between brands Hindware and Shah Rukh Khan - as both are experts in their respective fields.
The TVC is aseamless amalgamation of memorable scenes from the movie where Shah Rukh Khanis seen as an expert guide and from Hindware’s upcoming TVC where Shah RukhKhan explains Hindware’s expertise in building dream bathrooms. It drawsparallels between Shah Rukh Khan’s role as an expert guide who aids AnushkhaSharma in her exciting journey and Hindware as an expert brand which helpsbring alive dream bathrooms for many consumers.
Speakingabout the cobranded TVC, Mr. Manish Bhatia, President, BuildingProducts Division, HSIL Limited, said, “We are extremelyproud to have Shah Rukh Khan as the Brand Ambassador for Hindware over the lasttwo years. We have collaborated on various occasions with his movies includingRaees and Fan in the past. Over the years, Shah Rukh Khan’s passion, diligence andsense of style has established him into a trusted superstar of his generation.This movie specifically had the right attributes of being an expert companionin one’s journey to achieve something of their dreams, which Hindware trulybelieves in and is also our new brand positioning”
“Hindwareis renowned for providing the Indian consumers with expert guidance when itcomes to designing their dream bathrooms. The brand’s continuous efforts toevolve with the time and provide unique propositions to their consumers andbrand partners stands as a testimony to their extraordinary growth as themarket leader.” saidbrand ambassador Shah Rukh Khan. He added.
The TVC willbe aired at theatres across 203 cities in India for a duration of 3 weeksenthralling movie-going audiences. It will be also be available online onYouTube for more than 30 days.
HSILLimited, a listed company, is the leading player in the Indian sanitaryware andfaucet industry and is the 2nd largest in ‘container glass’ in South India.HSIL limited has three business segments namely Building Products Divisionhaving Sanitaryware products under brands like Queo, hindware ItalianCollection, hindware Art, Benelave, Raasi, Amore & home decor solutionsunder Evok; Packaging Products Division under Associated Glass Industries&Garden Polymers; and Consumer Products Division having home solutionproducts under brands such as hindware Kitchen Ensemble, hindware Atlantic,hindware Snowcrest, Moonbow & hindware Vents.