Hindware launches ‘Start with the Expert’ TVC Campaign with Brand Ambassador Shah Rukh Khan
Bangalore, August 16, 2017: Bollywood Icon Shah Rukh Khan dons the avatar of an expert guide as he urges customers to#StartWithTheExpert for India’s leading sanitaryware brand Hindware’s new TVC campaign. Through the television commercial, Hindware communicates its philosophy of being the Expert Companion in helping consumers make their dream bathrooms.
Mr.Sandip Somany, VCMD, HSIL Limited said, “As a brand, with close to 6 decades of experience,Hindware has gathered extensive understanding of the consumer needs and haveharnessed it to offer products and services which fulfill not just therationale but the emotional needs of the consumers.”
“Ourseries of four television commercials reinforces our commitment to providehigh-quality bath solutions and expert advice to Indian consumers to assistthem in creating their dream bathrooms.” he added.
Mr.Manish Bhatia, President BPD added, “This campaign will be amongst thelargest in the industry so far and in keeping with times it will be a 360degree campaign activating all touch points like airports, television, cinemasand internet. We intend to cement our position as 1stbrand of choicefor any Indian who wants to make their dream bathroom come alive. Allthey have to do is to start with the expert; come to Hindware”.
“I sharea great relationship with Hindware and admire their quality of reinventingthemselves in a product parity market to remain relevant and appealing to alarger set of audiences”, said brand ambassador Shah Rukh Khan.