Hindware Releases a Co-Branded TVC in Association with Brand Ambassador Shahrukh Khan’s Film
Bangalore, 25th January 2017: Hindware, India’s leading sanitaryware brand, has rolled out a co-branded TVC in association with the much awaited film Raees, starring superstar Shahrukh Khan. The upcoming action crime thriller film directed by National Film Award winner Rahul Dholakia and produced by Red Chillies Entertainment and Excel Entertainment stars Mahira Khan and Nawazuddin Siddiqui along with King Khan. Conceptualized by Red Chillies Entertainment, the promotional TVC aims at bringing out the common attributes between brands - Hindware and SRK as both inspire admiration.
The TVC is aslick amalgamation of memorable scenes from Raees with premium product shots ofHindware Italian Collection highlighting SRK’s style and Hindware designs.
Speakingabout the cobranded TVC, Mr. Manish Bhatia, President, BuildingProducts Division, HSIL Limited, said, “We are very proudto have Shahrukh Khan as the Brand Ambassador for Hindware for the last 2years. We have collaborated on various occasions including his previous movieFan. Hindware, as a brand, closely identifies with Shahrukh’s sense of style,innovation and passion. Over the years, SRK has continuously reinvented the wayIndian cinema is looked at. Similarly, Hindware has evolved and innovated thesanitaryware industry in India.
“Personally,I admire the innovation that Hindware brings to bathroom space in India. Theircommitment to improving lives and delivering high quality solutions islegendary,” said brand ambassador Shah Rukh Khan. “Thebrand continuously makes efforts to do something different for their consumersand brand partners which is testimony to their revolutionary growth,” headded.
The TVC willbe aired at theatres across 50 cities in India for a duration of 4 weeksenthralling movie-going audiences. It will be also be available online onYouTube across top 100 channels for 14 days.