#HipsterNation by Indigo Nation creates a new benchmark in fashion industry

Bengaluru, May 18, 2017: Indigo Nation, a cult brand for the young and the restless from the house of Future Lifestyle Fashions, launched #HipsterNation across the country to give the perfect hipster look to all the youngsters between 11 th to 14 th May. The brand called all the fashionable youngsters to shop from their curetted hipsters’ look, worth up to Rs 4,000 at a stunning price of just Rs 2,000. The activity saw an overwhelming response PAN India.

The purposeof this activity was to position Indigo Nation uniquely as a brand that offersa complete look to the youngster. Aligned with the current lifestyle choicesmade by the youngsters, Indigo Nation’s latest collection gave an opportunityto update their wardrobe with a hipster touch in it. The four day activity sawover 10,000 looks sold.

Speakingabout the campaign Datta S Naiknavare, Chief Brand Manager Indigo Nation said,“The campaign is a creative approach from the brand to add more value andvariety to style today's youngsters in hipster look . The looks are exclusivelydesigned keeping in mind the fast-paced and ever changing lifestyle of theyoung, driven and restless men. Our constant endeavor is to offer our customerslatest in fashion, style and trend."

ShibaniMishra, Chief Marketing, FLF Brands added ";The response received wasamazing. We have sold over 10,000 looks in these four days across the country.While most brands try selling products through various promotions Indigo Nationcame up with an unique approach of selling looks and went on to establishitself as a fashion icon for the youngsters;Through #HipsterNation we havecreated an unique property for the brand. Moving forward we will invest increating a community of these hipsters who have engaged and trusted thebrand"

Indigo Nationis a one-stop solution for all look woes of the youngsters who like to dress upcomfortably, yet fashionably for all occasions. To participate in thiscampaign, people had to register at www.indigonation.com/hipsternation theyget a thank you sms and email. They can visit any Indigo Nation exclusivestores , Central malls, Pantaloons pan India and avail this offer. Walk-incustomers can also do spot registration to avail this offer.

Thecollection by Indigo Nation offered following looks:

BachelorParty is acollection dedicated to the young and restless generation who celebrates everyoccasion with a party. The glitzy range adds a little bling to the attire andkeeps the wearer ready for all occasions. Paired with satin trousers and ablazer, the look is a perfect outfit for a fashionable night out.

Bringyour own booze isa collection that enhances your casual look. An indigo yarn-dyed shirt over acrew neck tee combined with washed jeans donned on a hot summer’s day, willkeep the fashion game strong. The collection adds to the easy breezy look whileon a relaxing session.Because it’s not only work collection is designed tospice up your everyday boring work look. The range offers cotton blazers andyarn-dyed trousers to pace up the style quotient. The

impressioncreated by the collection makes it a perfect youngster’s choice to go to work.

UrbanHipster range iscreated for the edgy and fashionable crowd who loves the old school way ofstyling up. The highlights of the collection include denim shirts accessorizedwith funky badges and washed denim jogs for the ultimate casual look.

Caféhangout makes aperfect wardrobe for a chill session. The range offers coated washed out shirtsand variety of graphic tees that can be worn inside for a casualgathering.Poolside weekend is the collection exclusively designed to keep upwith the hep vibe of poolside parties. The range includes striped t-shirts withcool prints on it along with definitive oxford trousers to style up your look.

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