HSIL launches a colorful range of Hindware Snowcrest Air Coolers

Bangalore, February 21st, 2017: HSIL Limited, promoters of brand hindware - the leader in sanitaryware market in India, today announced the launch of their latest line of air coolers with changeable colorful front panels under their brand Hindware Snowcrest. The latest line of air coolers unveiled will bolster the versatile and comprehensive Consumer Products Division of HSIL. The growing market of air coolers of INR 3,650 crores currently has a low penetration of 10%, however it is witnessing a volume CAGR of 16% from FY14-FY17. With the organized market contributing to only 1/3rd of the market, the range of air coolers will help HSIL propel its presence.

The new range of air coolers launched under – Desert, Personal and Window categories are available in fourteen models ranging from 18 liters to 100 liters. The changeable color panels available in select models come in three colors as of now – premium purple, brick red & icy grey. With a high air delivery rate of up to 3800 m3/hr., the series is engineered to consume less power and produce exceptional cooling comfort. The trendy coolers range starts from INR 8,990/- and goes up to INR 17,990/-. 

Speaking at the launch, Mr. Sandip Somany, VCMD, HSIL Ltd. said, “Superlative design, innovation and unbeatable quality form the core of HSIL business philosophy. With an aim to grow Consumer Business manifolds and to be a leader in the category, we will continue offering top-of-the-line products to our consumers. The products under consumer products division have generated volumes for us, and have helped us to reach out to a newer target audience, and we are excited to see that our strategy is on the right track and paying results.” 

He further added, “It remains our endeavor to continuously drive value by adding new products and adding new variants to retain customer interest in the brand. We plan to introduce more variants this year under the water & air purification categories and kitchen appliances category apart from consolidating our strength in water heaters segment. With the positive sentiment owing to recent budget announcement and a resurgence of customer sentiment, we have a positive outlook for the remainder of the year.” 

With theirsmart craftsmanship and design, the Hindware Snowcrest air coolers promise toset a new benchmark in the segment with its technological and aestheticaladvancement. The first of its kind, graceful and changeable color panels, notonly provide the consumers an opportunity to showcase their individual style,but also blends seamlessly with the interiors. The air coolers are imbibed witha unique Anti-Skid Top Cover which provides additional grip and storage forplacing objects, and a distinctive ice chamber which helps in faster cooling ofthe room.  The coolers launched under Desert, Personal and Window categories,also come with 4-way air deflection and digital display panel with remoteoperation for fan, speed and timer control. In personal cooler model, a pocketis provided for placing the remote & stylish handle at top helps in easyplacement of the cooler. Many other smart features like shut louvers, dustfilter, etc. make the product stand class apart.  

Mr.Rakesh Kaul, President, Consumer Business, HSIL Ltd. said, We did a soft launch of aircoolers in March 2016 which gave us encouraging results. With the launch of thestate-of–the–art air coolers range today; we expect even better results. Theseunique and stylish air coolers with changeable color panels, interpret a newbenchmark in air coolers segment and its contemporary design idiom showcases thepassion we have towards providing our customers with the best in classproducts.” 

Utilizingtheir vast distributor network pan India, HSIL intends to go all out inmaximizing consumer touch points for Hindware Snowcrest Air Coolers across 4000retail outlets. The cooler will also be sold through e-commerce platforms suchas Amazon, Flipkart, Snapdeal, etc. as well as brick-n-mortar outlets likeReliance Digital, Wallmart, Spencers, Metro, etc. 

Withstrategic expansion into the consumer products, HSIL forayed into kitchenappliances category under the brand Hindware Kitchen Ensemble. Furtherexpanding the consumer products portfolio, HSIL entered into association withGroupe Atlantic of France bringing Hindware Atlantic water heaters into theIndian market. With both of these categories performing remarkably, HSILentered air coolers market with the brand – Hindware Snowcrest and intopurifying solutions with brand Moonbow. 

*Productnote is attached which share information on the product specifications.


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