HSIL Limited Launches Its First Premiere Store in Bangalore
Bangalore, April 17, 2017: HSIL Limited, India’s leading building products company, inaugurated the first of its kind Hindware Premiere Store in Bangalore. The store named Katta Ceramics is conveniently located at Lalbagh Fort Road, Minerva Circle, Shop Number 31. It is the company’s first exclusive premiere store in India and showcases a wide range of premium and luxury products by the brand ranging from faucets, showers, washbasins, chromo showers, bidets to WC’s. The store was inaugurated by Mr. Sandip Somany, VCMD, HSIL Limited and Mr. Manish Bhatia, President (Hindware) & CEO (EVOK Retail) - HSIL Ltd.
Through thisstore format, Hindware aims to further cement its position as the expertcompanion for consumers in their bathroom design journey. The premiumexperiential store offers personalized assistance to guide the customers toexplore and experience specific bathroom concepts. The Hindware Premiere Storewill educate its consumers on new meaningful innovations from Hindware to helpthem design their dream bathroom through tools such as a live consultationzone, pre-designed bathroom suites and exclusive product islands. The storealso has an assistive apps section which helps consumers to design theirbathroom by using two exclusive apps - the Interactive Planning App and theHindware DreamBath App. The interactive planning section allows users to planthe actual floor area of their bathroom and the assistive apps section helpsthem to get suitable advice on best suited products before even buying them,helping them in making the right decisions.
At the storelaunch, Mr. Sandip Somany, VCMD, HSIL Limited, said, “HSIL Limited isextremely delighted to take the next step forward by inaugurating the firstever Hindware Premiere Store in Bangalore. The demand for premium and luxuryproducts in the bathware industry has been on a rise and by opening HindwarePremiere we wish to address this demand. Bangalore is an important market forHindware. The city mostly constitutes of young and aspiring citizens, who wishto take the next step in terms of comfort and luxury.”
The store istotally inspired by the idea of providing best in class products and thebrand’s desire to enrich customers’ bathrooms with style and refinement. Thestore’s format is planned keeping in mind the varied customer needs in theregion who enjoy a fine mix of premium and luxury sanitaryware products. Spreadover 4800 sq. ft. area, the store also boasts of an exclusive QUEO Luxurybathroom lounge seamlessly integrated to showcase the designer collections byrenowned designers like Antonio Bullo, Romano Adolini, FedricoTombolini, ChiaraValeri and Antonio Cristofaro.
Mr. ManishBhatia, President, Building Products Division, HSIL limited, commented, “Todaythe consumer needs multiple bathroom solutions under one roof for theirdifferentiated needs. Be it the most luxurious couple's bathroom or premiumbathrooms for the entire family. Further, we believe that it is vital for us toincrease our consumer touch points and provide them with a 360 degree bathroomsolutions platform. By increasing our presence across strategically selectedlocations we wish to generate a strong brand position in the market. Bangaloreis amongst the fastest growing real estate sector hubs in the world, this storewill create higher push for bathroom products and strengthen our leading marketshare in the city. We plan to open a dozen more Hindware Premiere stores acrossIndia by the end of 2017.”
HindwarePremiere store will provide the consumers of Bangalore the opportunity to availcomplete bathware shopping experience under one roof.