Hundreds of citizens join Brigade, The Ugly Indian to paint Anand Rao Circle flyover
How many times you have passed badly defaced public compound wall or a flyover and wished you could scrape the mess clean from its surface? How many times you have come across spaces under the same flyovers or traffic islands and BBMP sites filled with garbage, serving as a breeding ground for pests as well as temporary resting areas for wandering cows? How many times you have wished these ugly faces of our urban spaces could be cleaned up and converted into clean public resting zones?
Realisingthe dire need as well as the immense potential that such spaces house, theBrigade Group, as part of its CSR activity, have collaborated with The UglyIndian (TUI) to spruce up one of Bengaluru’s prominent landmarks, the Anand RaoCircle flyover. The landmark flyover, standing defaced with multiple posters,dirt and much more, is being scraped, cleaned and painted by the large band ofvolunteers of TUI.
Working overweekends, the volunteer base, after first cleaning and painting the sides ofthe flyover, brought in attractive art to its walls in the form of Kudremukh(horse face), as representative of the race course in the vicinity. One part ofthe flyover overlooks the Holiday Inn Express property. Not surprisingly, thehotel management too was keen on being party to this social initiative. Besidesthe involvement of the Brigade Group and Holiday Inn Express, TUI was lent ahand by the local MLA and hundreds of citizens who extended their activesupport.
The workessentially involved cleaning up first and thence uplifting aestheticallythrough art. The objective was to use art and beauty to prevent the flyoverfrom being defaced through posters, graffiti, along with littering of garbage,besides these walls becoming public urinals. Stated TUI, “there is a psychologyinvolved in littering and defacing. When something is beautiful andaesthetically pleasing, it deters a person from defacing it. In short, a gooddesign has the power to alter public behavior pattern.”
TUI furtheradded, “This is a movement of the people, of volunteers who genuinely want tomake a difference to the city. We are not here to point fingers or blame thesystem. In our own small way we believe in making a difference where peoplepitch in voluntarily because they believe in it.”
As for thenumber of people who worked on the project, TUI said. “A few hundred would haveworked on it till now, it is a loose knit volunteer base. So we do not keeptrack of the exact number. There were over 50 volunteers from the hotel andalong with this were members of the public who all pitched in.”
Incidentally,the design of the horses painted is well thought out and in geometric forms,coined in a manner such that even those who have no clue about art or paintingcan execute the task. “The design is also done with future maintenance inperspective. Thus the geometric forms enable easy maintenance and rectificationin case of weathering or defacement. The paint used too is weatherproof to lastlonger.”
As part ofthe second phase, Brigade Group along with Holiday Inn Express, have beenaiding TUI to execute the reclaiming of the dead space under the flyover whichhad been reduced to a garbage dump. TUI had the area first cleared, thenhardscaped, with greenery brought in along with seating. “The design here toowas done keeping in mind the maintenance of the space once it is completed”,said TUI. The attractive seating area with greenery that this space has nowturned into, finds many stopping by to rest, make calls, even conduct informalmeetings.
Says PavitraShankar, Vice President, Brigade Group, “This is an initiative as part of thecompany’s corporate social responsibility. The reason for picking this spacefor sprucing up was the potential Brigade Hospitality saw in turning thisunused area into an active public zone, besides aesthetically painting animportant landmark of the city that has hitherto served merely as an eyesore.We hope this initiative will enable public to see the potential of our unusedpublic spaces and traffic islands, dead spaces under the flyovers as well asunderstand how aesthetically pleasing it is to see public walls filled with artrather than posters and graffiti.”