Hyundai enhances “Service Brand Image”, launches innovative campaigns to delight customers
Chennai, December 28, 2017: Hyundai Motor India Ltd. (HMIL), the country’s second largest car manufacturer and the number one car exporter since inception, launched a series of service initiatives in 2017, which were in line with the brand’s commitment to customer happiness beyond automobiles and further reiterates its image as the most loved and trusted brand resulting in Number 1 rank in JD Power 2017 India Customer Service Index (Mass Market) study 2017 accumulating 923 points, the highest ever for any manufacturer.
Commentingon the Service initiatives in 2017, Mr. YK Koo, Managing Director & CEO,Hyundai Motor India Ltd. said, “Hyundai is a Caring, Responsible andCustomer Centric brand, committed to the highest quality of customer service atevery touch point. Through the unique campaigns in 2017 we further strengthenedour commitment of not only making the highest quality cars but also best inafter sales services for the customers. We will continue the momentum in comingyear and delight our customers with best services.”
Over 62.5lakh cars were serviced in 2017 through the vast network of 1300 ServiceOutlets across 740 cities in India.
The launchof Perfect 10 campaign focused on customer delight through efficientprocesses - “Fix it Right First Time” to ensure best quality service.The unique service package ‘Hyundai Customer Care Program (HCCP)’ waslaunched at Mega Before Service TM Camp and routineFree Car Care Clinic organized to ensure long term customer associationwith the brand. Organized at 616 locations for the first time in India, theMega Before Service TM Camp was attended by over 17,791 happycustomers.
TheInauguration of India Quality center (INQC) at Faridabad, Hyundai’s GlobalQuality and Training Centre in India, solidifies our commitment to the Indianmarket and our focus on finest quality for ‘Zero Defect’ vehicles. Stateof Art Bodyshop Academy, Polytechnic and Industrial Training Institute (ITI)tie-ups were few among the several initiatives for skilled manpower and highstandards of servicing.
As a part ofHyundai’s commitment to be a responsible brand, we launched a digital campaign ‘JalBacha Ke Chal’ urging our customers to opt for dry wash and help save theenvironment by cutting down approximately 120 liters of water per car.
Hyundaiobserved road safety week with Safe Move Campaign across Pan India ServiceNetworks with an effort to outreach 7 Million Hyundai owners through aweek long engagement camp conducted at all workshops across India, residentialcolonies and high footfall centers in the cities .