Hyundai Happy Move – ‘Save Our Heritage’ CSR Initiative Concludes its Third Phase
Chennai, July 22, 2017: Hyundai Motor India Ltd, the country’s second largest car manufacturer and the largest passenger car exporter, concluded the Third Phase (July 10-20, 2017) of its Global CSR campaign -Happy Move - ‘Save Our Heritage’ at a closing ceremony conducted at Central Park, Connaught Place, New Delhi. The ceremony showcased spectacular cultural performances and street plays spreading the importance of cultural heritage through art, highlighting the Indo-Korean connect by Happy Move Volunteers.
Theinitiative was undertaken in collaboration with the Archaeological Survey ofIndia (ASI) commenced at the heritage sites of Humayun Tomb, QutbMinar, Purana Qila, and Red Fort in Delhi and involved a SchoolContact Program with focus on creating awareness among people and sensitizethem to understand the value of heritage in our lives.
Hyundaiconducted an awareness drive with over 125 Happy Move Global Youth Volunteers(100 from S.Korea and 25 from India) in an effort to spread the message ofcreating a cleaner and healthier environment for everyone. These volunteersundertook maintenance activities to preserve the amenities, gardens and conductawareness drives to educate the visitors at the heritage monuments.
The programalso reached out to students in 5 Schools at Delhi Tamil EducationAssociation (DTEA) Senior Secondary Schools at R.K.Puram, LaxmibaiNagar, Janak Puri, Moti Bagh and Pusa Road and witnessed an outstanding participationfrom them in cleaning the school premises, school wall designing, maintenanceof gardens and design competitions for a positive and conducive studyenvironment, along with the volunteers.
Mr.Rakesh Srivastava, Director Sales & Marketing, Hyundai Motor India Ltd.said, “HappyMove is an integral part of Hyundai's efforts to create a safe and happy world.The initiative aims at bringing about a behavioral change among people toenable a collective transformation in maintaining a clean environment. We aregrateful for the overwhelming support of Happy Move volunteers fromdifferent backgrounds and cultures who have jointly worked in raising theawareness for the development of heritage sites and school facilities. We willcontinue our efforts to sustain this momentum and inspire people to create asustainable environment”.
The HappyMove Global Youth Volunteers are selected by Hyundai Motor Company with a viewto create a global community around the principals of sharing. Currently in its19th edition, the volunteer program has sent over 3,000volunteers to India till date who have been instrumental in creating ameaningful difference to lives of people in over 65 villages around Chennai.The Happy Move Global Youth Volunteers have helped create sanitation facilitiesfor over 500 families, provided school infrastructure that has helped 180schools and over 90,000 students.