Hyundai Motor becomes Global Automotive Partner of Chelsea Football Club
SEOUL, June 12, 2018 – Hyundai Motor today announced a multi-year partnership with Chelsea Football Club, which will see the Hyundai brand logo presented on the sleeve of the new Blues jersey in all domestic competitions from next season until 2022, as the Global Automotive Partner.
The deal with Chelsea is the first time that Hyundaihas ventured into the UK football market. The new partnership extends Hyundai’slong-standing presence in football at the highest level, having beencontinuously engaged in national and international competitions for the last 20years.
With this partnership, Hyundai will not only bevisible on the jersey but also through car displays at the club, home matchdaypresence including LED perimeter branding, and various media and digitalcontent rights.
The announcement comes as Hyundai launches a new videofeaturing Chelsea stars Olivier Giroud, David Luiz and Tiémoué Bakayoko. Theentertaining short film sees the Blues players attend a photoshoot unlike anythey have experienced before, as a group of dedicated Chelsea fans take centerstage and assume the roles more commonly associated with their club heroes.
Over the course of the partnership, Hyundai will workclosely with Chelsea to develop a range of initiatives and benefits for theclub’s supporters, as part of its ambition to bring ease to mobility and makefootball more accessible to fans.
“For20 years, Hyundai has been bringing the dynamism, passion and excitement offootball to fans around the world. We are thrilled to begin a new partnershipwith Chelsea – a successful and ambitious club that matches the global scaleand challenging spirit of Hyundai,” said Andreas-Christoph Hofmann, VicePresident Marketing & Product at Hyundai Motor. He added, “Just as wealways place the customer first, so we have always positioned fans at the heartof our activities throughout our long-running engagement in football. We willbe taking the same approach with Chelsea fans as we kick off this newpartnership. Along with our existing partnership with Olympique Lyonnais, thismarks the start of a new pan-European sponsorship approach that will includeother top clubs in Europe.”
Chelsea Commercial Director Chris Townsend OBE said, “We aredelighted to be announcing our new partnership with Hyundai that will see thisiconic brand appear on the sleeve of our match shirts from next season. AtChelsea we pride ourselves on partnering with some of the world's leadingcompanies and we look forward to working closely with Hyundai as they seek toreward, engage and entertain our global fanbase.”
The logo on the new jersey will be seen in action forthe first time on July 23rd, as Chelsea head to Australia to play a friendlyfixture against Perth Glory, ahead of the 18/19 season.
Hyundai has been a FIFA Top Partner since 1999, wasengaged with UEFA for 18 years to 2017, and remains heavily involved withnational teams as well as individual clubs, including Olympique Lyonnais inFrance among others.
The Videosare available under the following links: