Hyundai Motor Partners with FIFA U17 World Cup Tournament as the Official Partner
As Official Partner of FIFA U-17 World Cup India 2017 Mr. YK Koo-MD & CEO, Hyundai Motor India Ltd, handing over the Hyundai Premium Cars to Mr. Martin Nussbaumer, Marketing Operations Group Leader- FIFA in Official Vehicle Handover Ceremony in New Delhi.
India October 03, 2017: Hyundai Motor India Ltd. (HMIL), the country’s second largest car manufacturer and the number one exporter since inception, today announced as an exclusive right to provide transportation of FIFA officials through premium Hyundai cars during the FIFA U17 World Cup Tournament starting October 6, 2017 in India.
At an official handover ceremony at Jawahar Lal Nehru Stadium in NewDelhi, Mr. Y.K. Koo, MD & CEO, HMIL handed over the fleet of premiumHyundai cars to Mr. Martin Nussbaumer, Marketing Operations Group Leader, FIFAand Mr. Javier Ceppi, Tournament Director, Local Organising Committee. Thefleet includes 63 premium Hyundai cars including the Next Gen VERNA, TUCSON,ELITE i20 and a few coaches across 6 cities (Delhi, Kolkata, Mumbai, Kochi, Goaand Guwahati) for the movement of the players and the FIFA management duringthe mega sports event.
Speaking at official cars handover ceremony, Mr. Y K Koo,Managing Director and CEO, Hyundai Motor India Ltd. said, “Hyundai isproud to partner with The FIFA U17 World Cup being hosted for the first time inIndia. At Hyundai, we understand the passion of the Indian football fans andwant to keep the excitement around Hyundai brand alive by engaging with ourcustomers at every point. Football is a game of passion, a game of heart; Forevery fan, football drives them and as a dynamic automotive brand, HMIL hasalways been associated globally with diverse sport activities.”
Hyundai has also planned a number of interactive engagement with theyoung footballs fans in the country through digital campaigns#FuelTheGame and #FootballerInYou.In #FuelTheGame fans can submit slogans in support of theirfavorite U17 players just before the opening ceremony. Through #FootballerInYou fanswill be asked to upload films of their own football skills. Both the campaignswill be on throughout the entire tournament period.
The FIFA U-17 World Cup is the Football World Championship for maleplayers under the age of 17 and is held every two years. The tournament wasfirst staged in China in 1985 and most recently held in Chile in 2015, when thecompetition was won by Nigeria.
Hyundai has lined up exclusive engagement activities and merchandisedistribution for its customers around FIFA U17 World Cup at its dealerships inthe 6 host cities in India.