Iconic Brand Bata Signs Actress Kriti Sanon As Brand Ambassador
Bangalore, April 2018: Riding on the momentum of being the new favourite of the young and fashionable Indian, Bata India has signed Bollywood actress Kriti Sanon as its new face.
The 27-yearold Sanon of superhit film ‘Bareilly ki Barfi’ & ‘Dilwale’ fame is one ofthe most stylish youth icons and trendsetters of the film industry and iscounted among the most sought-after Bollywood personalities with a huge fanbase comprising mostly Gen Next. Kriti Sanon has been recently conferredthe Dadasaheb Phalke Excellence Award for her performance in 'BareillyKi Barfi'.
“Bata is aniconic brand, and I have been a big fan of Bata shoes since early childhood.So, I was delighted when Bata approached me to be the face of their brand. Andthe delight turned into surprise when I saw the stylish and fashionablecollection that they have introduced for the women of today. It’s amazing tosee the new fashion-forward avatar of Bata and I am excited about creatingsomething special together. At heart, I am a Bata girl, who subscribes to thebrand motto Me & Comfortable with it” said Kriti Sanon, on herassociation with Bata.
As Bata’snew brand ambassador, she’ll be seen promoting Bata’s popular brands includingthe newly launched Bata Red Label fashion collection. This new and stylishcollection is already available across all Bata stores.
“Kriti’screative talent, drive and her fresh approach to style are the perfect matchfor Bata. We are very excited to have Kriti as the face of brand Bata inIndia. Kriti is the perfect choice as she reflects Bata’s personality of beingvibrant and authentic. She is easy-going with a high style quotient, a qualitywhich we greatly value at Bata. Something that makes her the perfect role modelfor young Indians,” said Mr. Thomas Archer Bata, Chief MarketingOfficer, Bata Shoe Organisation.