'iCubesWire bags Digital Mandate for Printronix
Chennai, October 11, 2017: iCubesWire, a leading Digital Marketing Solution and concept provider, has won the digital media duties of Printronix, a pioneer in addressing the global needs for mission-critical industrial printing. The responsibilities include managing digital media as well as the creative mandate for Printronix. Printronix is one of the biggest accounts won by iCubesWire and the team will be responsible for increasing its brand awareness and digital growth.
Printronix is aglobal leader of innovative printing products, solutions and services thatsupport and improve business critical applications in industrialenvironments. Featuring robust energy-saving line matrix printers, theirproducts streamline operations, reduce costs and help organizations sharpen theircompetitive edge.
Speaking about thewin, Sahil Chopra, CEO andFounder, iCubesWire, says, “Weare honoured to secure a premier brand like Printronix which has been providingace innovative solutions for more than 40 years now. With our expertise in thedigital domain, we will strive to impart equally innovative strategies andsolutions to enhance the brand connect. We are totally geared up for a greatstart.”
Anand Kumar, Country Director, India & South Asia, Printronix, says, “Weare happy to finalize iCubesWire as our perfect digital media partner. Aftergetting acquainted with their farsighted vision, we are confident thatiCubesWire’s team will work with the best of their abilities and help elevateour brand presence digitally. We are looking forward to a healthy partnershipwith iCubesWire.”
According to KPMGand CII’s combined study on Digital advertising, India is one of the fastestgrowing advertising markets globally with a large consumer base and aburgeoning e-commerce industry. It is one of the fastest growing mediumsat a CAGR of 33.5 per cent (2015-2020) with expectations of crossing INR255billion in 2020.