IFFCO promoted Indian Cooperative Digital Platform commences free door-step delivery service

New Delhi, January 18, 2018: IFFCO, the world’s largest fertiliser cooperative, today announced the beginning of their free door-to-door delivery services of its agricultural inputs across India through their digital platform, Indian Cooperative Digital Platform (ICDP). The portal is available in 13 major Indian languages and has a membership of 2.5 crore. The aim is to bring the experience and benefits of modern e-commerce to rural India by synergizing an efficient supply chain system with the latest technology tools. Through this service, IFFCO will reach out and offer services to farmers in hinterlands of rural India which are inaccessible to the rest of the country.

Farmers will now have access to an entirerange of essential agricultural inputs such as water soluble fertilisers,agro-chemicals, bio-fertilisers, seeds, plant growth promoters and otheragro-based products. These products will be available in packages of up to 5 kgand will be delivered at no additional cost. Traditional fertiliser products likeUrea, DAP, NPK, etc would not be sold online. As a first of its kindindustry-initiative, ICDP will offer these delivery services even in interiorrural areas where not even the leading e-commerce players have ever offeredtheir services in the current scenario.

Dr. U.S. Awasthi, ManagingDirector, IFFCO, said "At IFFCO, we continuously strive to shape a bettertomorrow for our fellow farmers. We are truly delighted to announce our latestand exclusive & free of cost door-step delivery services through a robustrural network to simplify the agri-business. Farmers would be able to procureagricultural inputs instantly by the click of a button through our digitalplatform. ICDP has been working in this direction with the aim to enable asmany farmers as possible to reap the benefits of digitization. We have evenbegun training and awareness-building campaigns for the farmers, where they canlearn about the usage of online and digital payment gateways, and this willalso educate them about the benefits of going cashless. Going forward, we planto convert this platform into a thriving digital marketplace where farmers andcooperative societies can buy and sell their produce online without goingthrough the vicious cycle of middlemen & touts who eat away a large chunkof their profits. We hope this initiative will reap financial benefits for thefarmers of the rural hinterlands and eradicate the roadblocks permanently inthis realm.”

In line with Prime Minister's digital initiative #DigitalIndia andcashless drive, IFFCO had recently launched a new portal “Indian CooperativeDigital Platform” (URL: www.iffcobazar.in).The objective of the portal is to provide a digital platform for communicationand commerce between farmers/ consumers and IFFCO and its group companies.IFFCO’s Indian Cooperative Digital Platform (ICDP) aims to connect and bring onboard all the 5 crore IFFCO member farmers and the 36,000 cooperatives in the countryon a single digital platform.  IFFCO has been very instrumental inmotivating farmers in rural areas to get connected with the rest of the world.The Indian Cooperative Digital Platform engages with farmers for their benefitin all facets of farming and helps them to lead a more informed life. This is apart of IFFCO’s 2020 vision of doubling farmers’ income.

Indian Cooperative Digital Platform has also an active Facebookpage, which aims to bring forward various case studies within IFFCO and promotesdiscussions on topics like production, cooperatives, distribution, agriculturalbest practices by fellow farmers, etc. The page has a following of over 5 lakhpeople of which majority are farmers and sees active participation by farmersfrom across the country. Apart from this, IFFCO's other digital presence onvarious social media platforms get good response from the rural markets wherefarmers are taking active interest.

IFFCO is also including digital training lessons/sessions in thehinterlands to bring about awareness about the usage of the products andskilling the farmers in digital platforms and cashless transactions for easieraccess to products and services. This will enable the farmers from the mostinterior regions of the country to compete with the semi-urban and generalurban farmers, who are closer to the markets. This added advantage will add aboost to the economic and financial access for the farmers from these regionswhich are far-flung interior and inaccessible rural areas of the Indiansubcontinent. 

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