India occupies 31st position in the world among global MICE organisers

Hyderabad, October 25, 2017. India occupies 31st position in the world among global MICE organisers say MICE experts while participating in a Panel Discussion—“Trends in MICE(Meetings, Incentives, Conventions and Exhibitions)”.

Organisedjointly by Young SKAL and Institute of Hotel Management Catering Technology andapplied Nutrition, IHM, Hyderabad at Shivam, near OU Campus on Monday night,Asif Khan, Director Marketing, Taj Krishna; Najma Mamaji, Director Marketing NSales Novotel Airport HYD; Rahul Mehta, Director Events and MICE, Park Hyatt,Hyderabad and  Kalyani, HOD from IHM were thepanellists.  It was moderated by  Valmiki Hari Kishan, MDValmiki Tourism 

Participating in the panel, the experts informed thatIndia occupies 31st position in the world, with a total of 143 Globalconferences organized in the year 2015 -16.  

They alsoobserved that The MICE industry in India, though well equippedto take on its' immediate neighbours and in certain cases the Global warhorses,has to trudge a long path before it comes up as a “Top of the mind” destinationamongst global MICE organizers. 

The tourismsector, especially MICE (meetings, incentives, conventions and exhibitions)segment has a good reason to rejoice. We have recently moved up to occupy the31st position in the recent list of global ranking published by ICCA(International Congress and Convention Association) from 35th rank in 2014globally. 

The UnionGovernment has set an ambitious target for MICE INDIA to achieve 2% of theglobal MICE market share by 2025, from an insignificant current share 0.5% 

Delhi,Chennai, Bangalore and Hyderabad are also among the major cities that hadhosted major events. 

The industry estimates currently rank the Meetings,Incentives, Conference & Events/Exhibitions (MICE) Sector in India at Rs.8500 crores annually, which has been growing at a rate of 15 – 20 percentannually, large part of the growth coming in from the domestic MICE venturesinformed Valimiki Hari Kishan in his opening remarks. 

According topanellists,  a conference traveller, on an average, spends $ 1511 aday during four-day stay compared to $600 spent by an inbound leisure travellerstaying for the same duration. 

As perindustry estimates the global MICE market supports 4,00,000 conferences andexhibitions worldwide, making it an annual US $280 – 300 billion market. 

The Asianmarket however accounts for US $ 60 billion market, but is growing at asignificant rate of 38 % since 2006 while India accounts for a mere 0.5-1 per centof the total market with current ICCA rankings hovering around 28th globally. 

The Centrehas set a target to achieve 2 per cent of the global MICE market share by 2025. 

One of thePanel Speaker Najma Mamaji said MICE traveller spends more than a LeisureTraveller.  She confirms this as Volume Game. Post and pre Tours alsocan be also a revenue fetching area. 

Arif Khan,MICE is the future business also he feels that one needs to be visible in themarket to encash the same. Marketing is the key drive for MICE.  Heproudly says NO BODY KNOWS INDIA BETTER THAN TAJ. He also says as part ofEvents Wedding segment is picking up and is the only recession free he said. 

Rahul MehtaDirector of Events Park Hyatt said 40% Room Revenue they generate from MICEsegement. He also felt that the Government plays a major role in influencingMICE market.  He concludes saying that Hyderabad stand 3rd Placein Wedding Destination.


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