India Shelter makes it easier to own a home

Bangalore September 2018: . India Shelter Finance Corporation Limited (ISFCL), one of India’s leading affordable housing finance company launched its operations in South India. The company has initially launched its operations in 3 locations – Hosur, Hoskote and Tumkur. All 3 branches will be operational from 26th September 2018. The company has plans to launch another six branches in three months.

India Shelter offers loans for purchasing homes, home renovation, home extension and loan against property (which can be used for various purposes such as business expansion or meeting educational expenses). India Shelter offers loans ranging from Rs 5 lac to Rs 50 lac, even to customers who do not have income proof documentation. In order to apply for a loan, customers can walk in to an India Shelter branch or simply call India Shelter’s toll free number 1800 572 8888. The company offers doorstep service for processing loans.

According to Mr.Anil Mehta, MD and CEO, India Shelter, “We found that there is a huge number of people in smaller cities in south India, who do not have access to housing finance. There are a huge number of people who are moving from very small towns to tier-2 cities. Our programs and products are specifically made for mid-income consumers who find it very difficult to raise the required funds for buying a home of their dreams. We believe that every family deserves its own roof; we help make this possible.”

India Shelter is known for its high level of customer service; this includes extremely quick processing time to customers. To ensure this, India Shelter does not contract DSAs or other agents to sell on its behalf. All loan officers who approach customers are direct employees of the company. Even the company’s call centre is housed within its head office. “We approach customers only through our own employees. This makes sure that there are no false promises being made to customers. We are able to resolve all issues internally, very quickly,” says Mr. Sunil Jain, Chief Finance Officer, India Shelter.

Another way that India Shelter ensures better service is by deploying the best technology to disburse cases faster and enhance the overall customer experience. According to Mr. Devraj Dutta, Director – Sales and Strategy, India Shelter, “We are pioneers in offering paperless transactions. This allows us to offer extremely fast customer service with minimum physical documentation.” When asked why he thinks India Shelter will be successful in south India, Dutta says, “I think that the same principles that have made us successful in other parts of the country will make us successful here. We don’t just ‘sell’ home loans. We counsel customers and help them achieve their dream of owning a home by offering unbiased, honest advice. We treat our customers with utmost respect; as partners.”

India Shelter was established in 2010. Today, the company operates over 75 branches across 11 states. We have over 1,000 employees to service our customers. Over 30,000 families have taken home loans from India Shelter; we have impacted the lives of over 150,000 people. We have disbursed over Rs 1,000 crores. India Shelter’s key investors include Sequoia Capital, Nexus Venture Partners and Westbridge Capital.

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