India voted MODI, Viewers voted BTVI
4th June 2019, Mumbai: India’s Premier English Business & News Channel, BTVI on the election results day has smashed the competition and emerged as India’s most viewed business and news channel yet again, ahead of CNBC TV-18 and ET Now. BTVI garnered 53% market share on the counting day on 23rd May 2019, while CNBC TV18 managed to get only 14% and ET Now 33% viewership share.
SOURCE OF THE DATA IS: BARC INDIA | TG: 22+MALESAB | MARKET: 6Metros + Guj 1mn+|PERIOD: 23RD MAY'19 |24Hours
The Election specific programming made it the preferred channel of India. Over a 4-week average, BTVI has achieved the No. 1 position with a 37% market share against CNBC TV-18 with 29% and ET Now with 34%.
SOURCE OF THE DATA IS (BARC India|TG:22+MalesAB|Market: 6Metros + Guj 1mn+| Period: Wk18- Wk21’2019|All Days 24hrs)
BTVI has always strived to offer differentiating content to its discerning viewers. In the last one year, channel has launched many shows with a difference. While it caught waves for its pre- elections programming, its political and eco-political programming during the recently concluded elections confirmed the channel’s position to remain at the top.
No channel in the Indian news space has managed to bring politics and policy together. BTVI discussed the latest issues in the political environment and its impact on the lives of general consumers through taxation, employment opportunities from an overall perspective of the economy. The recent viewership trends are testimony to channel’s efforts being in the right direction.
Speaking about the rise in viewership and the overall engagement of the channel, Siddharth Zarabi, Editor, said “We at Business Television India have always believed and strived in giving our viewers information that helps them take informed decisions in the realm of finance and money through our business programming or in social/political domain through our ‘business +’ programming. Our Pre election and Result day programming was designed and executed with the same objective in mind. And the viewership it garnered is a clear testament of our winning strategy and hard work. We thank our viewers for their faith and trust in us.”