IndiaFirst Life Insurance launches ‘IRIS – IndiaFirst Responds’

Mumbai, 22 August, 2017 – IndiaFirst Life Insurance, promoted by Bank of Baroda, Andhra Bank and Legal & General, announced the launch of its chatbot, IRIS (IndiaFirst Responds), today.

IRIS isequipped with multiplefunctionalities such as product descriptions,premiumstatements and notices, fund value inquiries and application status to thecustomers. This will strengthen self-service options for thecompany’s fieldsales and customers, reducing dependence on contact centres forbasic requestsor information, and a modernized process that will enhance theoverall customerexperience.

Announcingthe launch, RM Vishakha,MD & CEO, IndiaFirst Life Insurance said, “ IRIS,(IndiaFirstresponds): A chat bot, a virtual assistant that is available 24*7 toourcustomers, distributors and employees is our viable adoption of technologytoprovide our stakeholders with a superior and consistent performance.

We aregrowing at 137% Y-o-Y in retail new business APE and we innovate to provide arobustcustomer service process for our growing base of customers, in line withourphilosophy of ‘customer first’.”

MohitRochlani, Director – Operations &IT, IndiaFirst Life Insurance, added,“Today, customers are looking for instantsolutions and IndiaFirst Life Chatbotenables to ask any question and get fastand real time response, through livechat experience. The Real-time expensemanagement adds a layer of improvedfunctionality and simplifies the day-to-dayfunctioning of our sales force. Thiswill help them focus on what’s mostimportant to us as team, which is offeringthe customer the best product andservice”.

 Thecompany has also rolled out a uniquesolution through an app called Knowledgebase whichempowers the sales teams tosearch and query on various products and processesin the organisation. Usingthis solution, sales team can get correct andaccurate responses to theirqueries instantly while on the go.

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