Indians becoming more environmentally conscious – Amazon India Report
Bengaluru, June 5, 2017: On the occasion of World Environment Day, Amazon India has released some interesting findings on Indian customers becoming more environmentally conscious. Amazon.in has witnessed phenomenal traction in its Solar Power category as well as a remarkable increase in customer demand for Garden products such as seeds, live plants, garden tools, pots and planters.
The report, comprising of data complied over the past year has come outwith some interesting insights. According to the report, Tier II and Tier III citiesare most inclined towards environmentally friendly practices and lead in demandfor both – solar power and garden products.
Amazon.in’s Solar power product category has grown close to 400% year onyear with over 55% of the demand coming in from Tier II & III cities. Amongtier II & tier III cities, Barnala (Punjab) leads this demand followed byMysore, Nagercoil, Thane, Tirupur. Increased awareness and consciousnessabout the urgent need to reduce our carbon footprint is quickly becoming animportant factor driving this demand surge. Among Metros and Tier I cities, the‘Garden city of India’- Bengaluru, firmly reestablishes itself as anenvironmentally responsible city and tops the charts in the demand for SolarProducts. Increased demand has also been witnessed from Delhi, Mumbai, Chennai,Hyderabad and Pune. Some of the popular products in this category are solarlights, solar inverters, solar power banks and solar torches. Solar lamp andlantern are the top selling products witnessing over 60% of customer demand. Newconcepts like hydroponics, organic gardening, home composting, air purifyingplants and drip irrigation are also witnessing an uptake among customers acrossthe country.
The Garden Category on Amazon.in has also seen considerable traction inthe last one year, showing a growth of nearly 300% YoY with tier II and tierIII cities contributing to over 55% to the demand. Barnala, yet again, tops thelist in demand for Garden Products. From the Metros, Bengaluru continues itsleadership as the ‘green’ city. Seeds and fertilizers are the top sellingproducts in the Garden category, having witnessed over 4X growth YoY, followedby plant containers and watering equipment that have seen 3X growth over thelast year.
Commenting on the findings, Kaveesh Chawla, Director, CategoryManagement, Amazon India said, “Customers today are more environmentconscious and recognize the importance of using clean energy. We are excited bythe rising demand for Solar and Garden products across the country. We areconstantly striving to increase selection to meet customer needs forenvironment friendly products.”
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