India's first ever curated Art and Design fair D/Code unveiled
Mumbai,19thMarch 2018: Home & Design Trends, one of the most widely read architecture and design magazines , presented India's first ever Art and Design fair - D/Code, curated by award winning architect Ashiesh Shah. The two-day luxury design bespoke exhibition was held at Four Seasons, Worli from 17th to 18th March. The expo was launched in the presence of Sangita Jindal, Chairman, JSW Foundation, Ar. Ashiesh Shah, Mr. Sunil Wuthoo - Head Business Strategy and Special Projects, Worldwide Media and Ronita- Italia Dhanu, Editor Home & Design Trends magazine followed by a VIP Preview
D/codebrought together the best in the field of art, decor and design, design brands,artists, and product designers on one platform, with innovation, craftsmanship,art and culture at the forefront. It aims to demystify the strength of designin India and establish Mumbai on the global map as the go-to art and designdestination in the country. D/Code honoured the ‘Make in India’ initiative withhomegrown brands taking centre stage and focused onbridging the gap between demandand supply of Indian-inspired, artisanal products giving global citizens accessto everything design-oriented and luxurious in home decor.
Speaking atthe launch, editor of Home & DesignTrends, Ronitaa Italia Dhanu said, "Our PM’s ‘Make In India’ initiativehas urged us to look inwards, to identify our strengths and project themproudly to put India on the global design map. The business of design isserious and plays a major role in running our economy. D/code aims to demystifyand decipher the arts, crafts and design we have grown up with, giving thefraternity a stunning platform for their talent and pursuits. In this, we alsoopen up the country to larger global players, making it a mutually-beneficialscenario- the very raison d'être for D/code.
Speakingabout D/code Ashiesh Shah said, “A two-day art and design fair D/code is a newinnovative platform I had the pleasure of conceptualizing and curating inassociation with the Times Group. The first of its kind in the sub-continent,the fair focused of regional design and art. Homegrown designers and artiststook take center stage as the exhibition brought together leading brands,galleries and design creatives from across the globe. D/code hopes to demystifythe strength of design in India and shine the international spotlight on Mumbaias the go to art and design Destination in the region.”
The luxurydesign fairincluded 12+ industry categories, 40+ exclusive design brands and20,000+ attendees. Various insightful walkthroughs and panel sessions were ledby renowned artists such as Farah Siddiqui, Shilpi and Adarsh Jatia, Aziz Amin,Namrata Barua Shroff, Pinky Daga and Namita Sandrangani among others.