India’s foremost fashion and beauty destination Shoppers Stop, now open at Gaur City Mall,Noida
India 12th August 2019: Shoppers Stop, India’s premier fashion retailer launched its 4th store in Noida, taking the count to 14th in Delhi NCR and 84th in the country. In the last 27 years, Shoppers Stop has set the highest benchmark of modern retailing standards in India through several retail formats. The new store anchors at the posh Gaur City Mall, Noida creating over 200 direct and non-direct employment for the localities.
Shoppers Stop’s new store is spread across 43,000 square feet of retail space offering to its customers the latest trends for women, men and kids, as part of its Autumn–Winter ‘19 collection. The design for interior architecture creates a clean minimal backdrop to complement brand presence and gives Shoppers Stop store a distinctive host environment.
Schwitzke & Partner, the well-known German retail design firm created an experiential bridge-to-luxury, multi-brand fashion store. Inspired by the energy of the vibrant emirate, the store design reflects the variety of urban experiences visitors expect in concept stores. To emphasize the diversity of products and categories in the store and to give the customer intuitive orientation at the same time, each department such as apparels, beauty, fashion accessories and home among others has been designed as a distinct neighbourhood. Each category zone is characterized with individual materials and architectural elements which will appeal to our core customers comprising of young families, professionals and youth. The interior materials and colour palette together creates an environment to sharply highlight the brands fashion offerings. Clean vitrified flooring with dark colour vitrified tiles in aisle and different departments help define the walkways in the store while drawing attention to premium offerings within the store. Banks of trial rooms conveniently located in the store help in making an informed buying decision for the customer. The trial rooms are designed especially for the category they are servicing with the use of interesting forms and graphics.
The StyleHub zone displays the latest must-have products as well as seasonal exhibits welcoming the customers to this unique and experiential retail world. Customers can shop from 300+ chic and desirable fashion brands. The store hosts an exclusive Personal Shoppers lounge to offer personalized shopping experiences for its First Citizen members.
Shoppers Stop is home to one of the country's longest running and most coveted loyalty program 'First Citizen'. Today, the program serves more than 6.3M loyal customers. The company’s one-of-a-kind shopping assistance service, 'Personal Shopper' is revolutionising the way Indians shop; bringing more value, comfort and convenience to customer experiences. The brands diversified omni-channel offering spans over 600+ recognised and trusted brands across an unmatched range of products to deliver customer delight.