INDIA’S LARGEST GAMING CHAMPIONSHIP - DEW ARENA COMES TO BANGALORE
Mountain Dew is back with its hugely successful annual Gaming property, DEW ARENA. This championship has been growing exponentially. From 22,000 participants when it started in 2016 to7,00,000 participants in 2018.
Participants from across the country can participate either ON-GROUND through the travelling Dew Arena Gaming Trucks or ONLINE or on MOBILE.
Recently Dew Arena came to Bangalore with its disruptive neon GAMING TRUCK; fitted with 16 gaming stations, VR Headsets. The Dew Arena Gaming truck provides one of a kind experiences to gaming enthusiasts across the country. The trucks was in the city at Baldwins College, Johnson Market on 6th, RT Nagar BDA Complex on 7th, Kormangala BDA Complex on 8th May, AMC College, Bannerghatta Road on 9th , Jain Engg College, Kankpura Road on 10th, Vemana College, Kormangala on 11th, East West College, Bharath Nagar on 13th, KLE College, Rajajinagar on 14th, Jain College, Jayanagar on 15th , Jain College, JC Road on 16th , T Jhon College, Banneghatta Road on 17th, Marathalli Market on 18th , Vannerpet Market on 19th and MS Ramaya Campus, MSR Nagar on 20th May.
The ON-GROUND leg of India’s largest Gaming championship will travel across 200 locations across 8 states, including Haryana, Punjab, Uttarakhand, Gujarat, Maharashtra and Karnataka, amongst others in a span of 7 months.
DEW ARENA is consistent with the brand’s philosophy of RISK UTHA NAAM BANA by giving a platform for participants to showcase their talent and make a name for themselves. DEW ARENA winners stand a chance to be featured on LIMITED EDITION MOUNTAIN DEW BOTTLES. They will also be able to compete for a prize pool of INR 20 LAKHS through the Championship.
Speaking about Dew Arena, Naseeb Puri, Director, Mountain Dew & Energy, PepsiCo India said, “Mountain Dew has always been at the cutting edge of youth trends & bringing best in class experiences to consumers. At the same time, at its core, Dew is strongly anchored in inspiring youth to step out of the ordinary & make a name for themselves. Dew Arena, too, builds from this core purpose by providing youth with a platform where they can showcase their potential & make a name. E-sports today is as much a heartland small town phenomenon & we are proud to be able to provide this platform to youth across the country.”
According to Akshat Rathee, MD – ESL India, "ESL India has been a proud partner of Dew Arena since its inception. What began as a platform to encourage an emerging community is today one of the country’s leading authorities on e-sports. A key factor of Dew Arena’s success over the last four years has been Mountain Dew’s recognition of the need to create a strong gaming ecosystem with experts. This ensures that the Championship benefits from the strengths they bring--be it in the form of technology knowhow or best in class gaming expertise. All of this has combined to make Dew Arena the single most powerful e-sports championship in the country and the one which has successfully taken gaming to the masses.
Games on play @ DEW ARENA 2019:
While ROCKET LEAGUE and STREET FIGHTER V will be the focus during ON-GROUND leg through DEW ARENA; popular titles such as COUNTER STRIKE and DOTA 2 will take center stage during the online championship.