India’s Largest IVF chain to setup 50 centres by 2020
Mumbai: With the plans of expansion across the country, the largest IVF chain recently inaugurated its 28thcentre recently in Borivali, Mumbai. The center will be headed by IVF expert Dr Rinoy.
Planning toinvest Rs 250Cr for their expansion throughout the country, Dr Ajay Murdia,Chairman, Indira IVF said “We are planning to expand our services across theSouth Region and the vision is to make advanced fertility facilities availablein all the parts of India so that patients do not have to travel more than 150kms for treatment. Patients can easily get a credible facility for treatment asall the services and facilities will be available in their vicinity under oneroof. Next phase of expansion is to target smaller cities so that the traveldistance is minimized to 200 Km.”
Afterestablishing its roots in the North India, Indira IVF’s next focus is tostrengthen its services in the Southern region of the country. They recentlyinaugurated the Hyderabad centre making it count 3 in the south, with other twocentres in Chennai and Bengaluru. The king maker in the infertility treatmentis also planning to spread throughout the tier two cities with a vision toreach 50 clinics by 2020.
“With 30successful years of their service, the company still continues to be thelargest chain of infertility clinics in India. After beginning from the tworoom clinic in 1988 by Dr Ajay Murdia, within 2017 its expansion has alreadyreached 28 and the vision still continues to count. With all the state of theart facilities available, medically advances treatments will be a boon forpatients at Mumbai” said Dr Rinoy, IVF expert and head, Indira IVF,Borivali, Mumbai.
“Now afterreaching in all the metro and tier 1 cities across the country, in thesubsequent stages of expansion, Indira IVF plans to target the southern belttier-2 cities from Tamil Nadu, Andhra Pradesh, Telangana and Karnataka.Starting with cities like Madurai, Coimbatore, Trichy, Vizag, Warangal, Davangereand Raichur to name a few.” Added Dr Murdia.
Theirsuccess so far and still continuing the legacy is totally attributable to the4A principle followed by the team – Affordability, Accessibility, Accuracy andawareness. With accuracy symbolizing the Medical Director Dr Kshitiz Murdia,Ashish Lodha, Director of Finance looks after the Affordability, Nitiz Murdiathe Marketing Director is responsible for the awareness and the current trend,while the Director of Operations Manish Khatri sees opportunity to provideaccessibility to patients seeking treatment.
Variousreports suggest that the number of IVF process is on the rise, and with thesame rate it is estimated to triple by 2020. According to the EY report, morethan 15% of married couples in India seek IVF treatment and over 30 millioncouples suffer from infertility. At such pace, by 2020, the proportion ofnumber of women in the reproductive age will result in high prevalence ofinfertility.