India’s largest market research fair – BrandScan by TAPMI reaches Bengaluru
Bengaluru, 16th November 2018: T. A. Pai Management Institute (TAPMI), one of India’s premier B-Schools, will inaugurate the Urban League of its 26th editionof BrandScan on 17th and 18th November at the Orion Mall in Bengaluru.
The biggest and most effectively-disguised market research fair conducted by the students of TAPMI, BrandScan is conducted in two formats-- the semi-urban format in Manipal, and the urban format in Bengaluru. With a history of an average footfall of over 10,000, BrandScan 2018 aims to reach a notch higher in terms of both participants as well as footfall during its current edition.
A must-have experience for every management student, the program provides a unique platform where students solve live projects from companies under the guidance of experienced faculty and industry professionals to provide novel business solutions. The research includes collecting data from customers, analysing, interpreting and thus providing insights to companies based on the data.
Speaking on the importance of an event like BrandScan, Simon George, Chairman - Executive Education, Father of Brandscan, said ‘Looking back it is phenomenal how BrandScan has progressed as the years flew past. As a brand, it has expanded into various formats, gained greater recognition, traction and reach. Going forward, I see a lot of potential in BrandScan. Ihave complete faith in the talent and hard work that these fierce and young minds put on the table year after year.’
Currently in its 26th edition, BrandScan’s coveted clientele list over the years has included Titan, ITC, BSE, Himalaya, 3M, etc in its portfolio. This year the title sponsor for BrandScan Bengaluru is Go Cheese while Kushal’s Fashion Jewellery is the Associate Sponsor.
BrandScanBengaluruencompasses several events, including STRINGS & CHORDS, a singing competition,Floor’D, a dance competition; WHY SO SERIOUS, a live mad-ads competition, and ARPEGGIO, a rock band competition.
During the launch of BrandScan Bangalore, TAPMI proposes to launch a 2-year full time PGDM programme. Like other programs of TAPMI, this will too be an AICTE approved residential programme.