Indigo Nation brings Dance Therapy at its flagship store
Bengaluru, September 23, 2017: Indigo Nation, the flagship lifestyle brand for Gen Z from the house of Future Lifestyle Fashions synonymous with the young, restless, and edgy fashion is out there heralding the change and this time with their new campaign #CreativeNation that is breaking all stereotypes. This event is not just about the launch of a new collection, but an amplification of #CreativeNation through a session of Dance Therapy! The event witnessed an intense session of ‘dance therapy’ at their flagship store at Indiranagar with dance styles like krumping, popping, locking, hip-hop and others.
The event went hand-in-hand with theirstereotype-shattering new campaign #CreativeNation. Thecampaign celebrates the daring spirit and creative energy of today's youth.This spirit has given rise to a new breed of creative professionals who arerestless and ambitious. They thrive on change and are passionate about theircreativity. Sure enough, they dress with a flair that reflects it. Thiscampaign celebrates the new professionals, the new trendsetters of creativityat the workplace.
Graffitti Crew, a renowned hip-hopgroup from South India, headed by Sritheren and Velu ‘hip-hop’ Kumar led thedance therapy session with their world class acts. The passionate dancer tookto the floor with different dance styles. The act was further taken to the nextlevel as the dancers showcased the all new aw'17 collection inspired by #CreativeNation like TattooKing, Metropolitan, Street Cult & City Lights which were alsoon display at the store.
Ms. Shibani Mishra, CMO, FLF brand division, “As a brand, wehave always evolved our communication in keeping with the ever-changing anddynamic mood of the youth. Thus, #CreativeNation is a stepforward from our well-recognised and award-winning campaign#StartupNation. #CreativeNation encapsulates the desire todream and the aspirations of the youth; to convert ones passions into more thanmere careers. As a brand, we have effectively been able to echo the mood andspirit of our TG across all platforms of communication.”
Mr.Tejpal Singh, Brand Manager, Indigo Nation, “We are excitedabout our #CreativeNation campaign as it proves thatwhere creativity rules, possibilities are endless. Our AW'17 season’shighlights/ stories has looks inspired from this creative ecosystem; be it forthe Bitcoin account, the White Hat Hacker orthe more loud and entertaining Youtube Comedian or DanceTherapist; we’ve got their groove sorted.“
The groups that performed were styled in the brand’slatest collection at the store. The energy proved to be very contagious andresulted in the audience joining in for some freestyle dance-off.