Indigo Nation to style youngsters in the hipster look

Bengaluru, May 12, 2017: Indigo Nation, a cult brand for the young and the restless from the house of Future Lifestyle Fashions, has come out with an unique 'styling'offer across the country to give onethe perfect hipster look, till May 14.

Aligned withthe current lifestyle choices made by the youngsters, Indigo Nation’s latestcollection is an opportunity to update the wardrobe with a hipster touch in it.The brand is calling out to the fashionable youngsters to curate and get theultimate hipster look, worth up to Rs. 4000 at astunning price of just Rs 2,000.

Speakingabout this offer Datta S Naiknavare, Chief Brand Manager Indigo Nation says,“This campaign is a celebration of hipster look donned by theyoungsters in their day-to-day life. Indigo Nation‘s collection is exclusivelydesigned for these young men of the nation and catering to their lifestyleneeds. Hence we aptly called it #HipsterNation. Weunderstand how youth’s fashion is always subject to change; hence, we havedesigned various looks for the different occasions be it a bachelor’s party,café hangout or every day work ”

ShibaniMishra, Chief Marketing, FLF Brands added "The campaign is a shout-out to all thehipster out there to come and style their own unique hipster look with IndigoNation. This offer is specially designed for the young & fashionable dudesto experience Indigo Nation and establish the brand as their fashion icon.

"#HipsterNation asan idea is something we want to nurture and make a unique property which thebrand could own. In near future we will be coming out with a larger campaignaround it."

IndigoNation is a one-stop solution for all look woes of the youngsters who like to dressup comfortably, yet fashionably for all occasions. To participate in thiscampaign, people can register theyget a thank you SMS and email. They can visit any Indigo Nation exclusivestores, Central malls; Pantaloons pan India and avail this offer. Walk-incustomers can also do spot registration to avail this offer.

Thecollection offered by Indigo Nation includes following looks:

BachelorParty is acollection dedicated to the young and restless generation who celebrates everyoccasion with a party. The glitzy range adds a little bling to the attire andkeeps the wearer ready for all occasions. Paired with satin trousers and ablazer, the look is a perfect outfit for a fashionable night out.

Bringyour own booze isa collection that enhances your casual look. An indigo yarn-dyed shirt over acrew neck tee combined with washed jeans donned on a hot summer’s day, willkeep the fashion game strong. The collection adds to the easy breezy look whileon a relaxing session. 

Becauseit’s not only work collection is designed to spice up your everyday boring work look. Therange offers cotton blazers and yarn-dyed trousers to pace up the style quotient.The impression created by the collection makes it a perfect youngster’s choiceto go to work.

UrbanHipster range iscreated for the edgy and fashionable crowd who loves the old school way ofstyling up. The highlights of the collection include denim shirts accessorizedwith funky badges and washed denim jogs for the ultimate casual look.

Caféhangout makes aperfect wardrobe for a chill session. The range offers coated washed out shirtsand variety of graphic tees that can be worn inside for a casual gathering.

Poolsideweekend is thecollection exclusively designed to keep up with the hep vibe of poolsideparties. The range includes striped t-shirts with cool prints on it along withdefinitive oxford trousers to style up your look. 

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