Innovative Foods Ltd launches Sumeru ‘classique’ parathas with Chef Ajay Chopra

Bangalore, August 10th, 2017: Innovative Foods Ltd. (IFL), a major player in the Indian food processing industry, which markets their frozen food range under the brand name Sumeru, today launched a new line-up of their frozen parathas.

At the launch event, Chef Ajay Chopra, who wasrecently announced as the brand ambassador for Sumeru, whipped up some lipsmacking dishes to showcase the versatility of Sumeru’s frozen paratha range.He also demonstrated a few tips and tricks for everyone who’s looking to createquick homemade meals with frozen parathas.

Speaking on the occasion, Saurabh Kumar, VP,Sales & MarketingIFL said “The growing acceptance offrozen food in India has pushed us out of our seats to think of new productsolutions. Providing convenience and versatility to consumers has been one ofthe core pillars on which our product portfolio stands and our aim has been toenable consumers create restaurant like meals at home. Our new range ofParathas are a delightful triangulated combination of taste, health &excitement.

“My association with Sumeru has given me a platform tomake people believe that you don’t need to be a chef to experience a restaurantclass meal at home. Parathas are a favourite across India and with a littleinnovative thinking, they can easily be adapted to a variety of dishes.”mentioned Chef Ajay Chopra, Brand Ambassador Sumeru, who haspreviously been a judge on Master Chef India

Suraj Sharma, GM, Marketing IFL,commented, “A lot of research has gone into making these new products. Whetherit’s the multigrain variant or beetroot with jeera or turmeric with ajwain ormethi with spinach – all these combinations have been developed keeping in mindthe health factor along with the taste which today’s discerning consumerdemands.”

The event started with Innovative Foods ltd addressingthe media followed by a delightful demo cooking session with Chef Ajay.

The new range of parathas launched today are asfollows:

  • Beetroot & Jeera Paratha
  • Turmeric & Ajwain Paratha
  • Methi & Spinach Paratha
  • Multigrain Paratha

These parathas are easily accessible at your nearestgrocery store and are reasonably priced in the bracket of Rs 80-100 per pack of5.


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