Innovative Foods Ltd. ropes in Chef Ajay Chopra as Brand Ambassador for Sumeru
Bangalore, July 26, 2017: Innovative Foods Ltd., a major player in the Indian food processing industry, today announced Chef Ajay Chopra, of MasterChef India fame, as the brand ambassador of their Sumeru range of products.
With thisassociation, Chef Ajay Chopra will endorse various ranges of Sumeru frozenfood. Speaking on the occasion, Kannan Sitaram, Chief Executive Officer –Innovative Foods Ltd., said “At Sumeru we are constantly innovating our productrange through a combination of market research, product research and consumertrends. With this as the foundation, we have a slew of new launches plannedover the coming months. Hence, we felt that this is the right time to bring onboard a celebrity brand ambassador and we wanted it to be someone from the foodindustry with a reputation for innovation.” Adding tothis Saurabh Kumar, Vice President, Sales & Marketing,Innovative foods Ltd., said “Chef Ajay Chopra is known for giving a quirky andmodern touch to Indian food and he fits in perfectly with the various brandofferings Sumeru provides to its consumers. We are excited to have him on boardwith us and are confident that consumers would enjoy our joint efforts to bringto them innovative and new food experiences.”
Celebritychef Ajay Chopra has been associated with various brands as well as hotels inIndia and abroad. He has been featured in some of the top food shows likeMasterChef India, Northern Flavours, Hi Tea, Veggistan, etc. and has his ownYouTube channel - Chop Chop Chopra.
Speaking onhis association with the brand, Chef Chopra said, “Sumeru is a brand thatthrives on creating innovative food products by utilizing deep consumerinsights. I’m really looking forward to dig deeper into my culinary repertoireand share my love for food with everyone along with the team at Innovative.”