Intel technologies unleash new insights and fan experiences for cricket at the ICC Champions

May 30, 2017: Today at the International Cricket Council (ICC) Champions Trophy, Intel executives took the stage to share new innovations Intel is bringing to the tournament. These include advanced pitch analysis by an Intel drone, profiling the bat swing using a bat sensor powered by an Intel® Curie™ module, and bringing a cricket VR experience to the fans at the stadiums. These technologies will be showcased at the ICC Champions Trophy in the UK, starting June 1, and will help enhance the tournament experience for fans, players and broadcasters using data, analytics and visualization.

“We couldn’tbe more excited to have Intel as our Official Innovation Partner of the ICCChampions Trophy 2017,” said David Richardson, CEO of the ICC. “The innovationsIntel is bringing to the game promise to transform how cricket is experiencedand enjoyed around the world, and we look forward to partnering with Intel inthis effort.” 

Intel SportsGroup Vice President Sandra Lopez highlighted the role of technology intransforming the way we play and view sports. With higher levels ofdigitization, Intel is in a unique position to enable the sports industry tocapture and analyze data to uncover and respond to new insights in real time.“Our goal is to lead the way forward into the digitization and personalizationof sports, transforming the way fans and athletes experience sports,” Lopezadded.

Later, AnujDua, director of marketing for Intel’s New Technology Group, detailed theinnovations Intel is bringing to the current edition of Champions Trophy. 


In a firstat the Champions Trophy, the Intel® Falcon™ 8 Drone, equipped with HD andinfrared cameras will be used for advanced pitch analysis before every match.Images captured by the drone will offer rich visual data on pitch conditionssuch as grass cover, grass health, and topology, which will be used to generatedaily pitch reports leveraged by commentators during broadcasts.


During hispresentation, Dua also introduced a new bat sensor powered by the Intel Curie technology that can be mounted on anycricket bat to generate data for every stroke that the batsman plays. With thistechnology, parameters like back-lift, bat speed and follow-through can betracked for every cricket stroke. Several batsmen will use these bat sensors inthe games at the 2017 Champions Trophy, enabling new insights on stroke playand rich story-telling in broadcast.

SpeculurManaging Director Atul Srivastava added, “Speculur BatSense with Intel Inside hasthe potential to transform cricket across a varied audience from coaches toaspiring self-taught cricketers.” “Coaches can use their insights and expertisealong with the bat sensor data to make specific adjustments to a batsman’stechnique ultimately helping him perform better,” Srivastava added.

Speculuralso announced plans to bring this technology to consumers later in the year.With Speculur BatSense, hundreds of thousands of young and aspiring cricketerswill soon be able to measure, track and improve their batting skills. Speculurplans to make Speculur BatSense with Intel Inside available in Australia,India, the United States and the UK in the second half of 2017.

FormerEnglish Captain turned commentator, Nasser Hussain who joined Dua on stagestressed that technology has and will continue to positively impact cricket ina lot of ways. Player performance, Game strategy, adjudication and fanexperiences will all change with the introduction of new technologies to thesport.


Intel isalso showcasing innovative experiences for in-stadium fans. Virtual Reality(VR) experience zones at The Oval and Edgbaston will allow fans to experiencefacing a virtual bowler in an immersive cricketing environment. Using a headmounted display (HMD), the player will be able to test his or her batting skillagainst a virtual bowler.  Using the Intel Curie technology enabledcricket bat, the player will be able to see data from their swing such as batspeed and back-lift angle as well as a simulated score from the VR session. 

Intel, the Intel logo, Intel Falcon and Curie are trademarks of Intel Corporation andits subsidiaries in the United States and other countries.

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