IRIS Home Fragrances collaborates with Femina Miss India 2017 as Fragrance Partner

Bengaluru, 20 February, 2017: IRIS Home Fragrances, the line of alluring aromas from the house of Ripple Fragrances, a division of NR Group, has partnered with the 54th edition of India’s oldest beauty pageant, “Femina Miss India”, as their fragrance partner for South zone. NR Group is a 68-year-old diversified group with business interests ranging from Agarbathi to aerospace. The brand will also be presenting the title of “Miss IRIS Lifestyle” to the contestant with the healthiest routine and lifestyle practices at the zonal finale in Bengaluru.

In Southzone, Miss India will conduct auditions in the five cities of the each southernstate- Vizag, Hyderabad, Chennai, Kochi and Bengaluru from Andhra Pradesh,Telangana, Tamil Nadu, Kerala and Karnataka respectively. The final state crowningfor the South zone will be held in Bengaluru on March 5. The beautypageant has the credibility of accentuating the various young and talentedpersonas from various parts of the nation, who further get the opportunity torepresent India on the international platform.Commenting on the association, Mr. Kiran Ranga, Managing Director, RippleFragrances, says, “This is the first time we have associated with Femina MissIndia as their fragrance partner and we are extremely excited about ourcollaboration. Fragrances are an essential part of a healthy lifestyle, and inthe day-to-day life it not only adds to hygiene, but also influences ourmoods.”He adds: “Femina Miss India, the most prestigious beauty pageant on India,encourages healthy and beautiful living style. They understand the necessity ofkeeping the surroundings fresh and fragranced. Also, nowadays, for a healthylifestyle, a sweet-smelling ambience is a must, and hence for an ecstaticexperience in everyday life. We encourage the use of aroma regularly in the dayto day life.”IRIS Home fragrances have a range of enthralling aromas which makes theambiance of the surroundings pleasant. IRIS Aroma Boutique, the fragranceboutique chain by Ripple, has merchandize which includes exquisite novel fragrancedelivery systems, innovative accessories and unique home decor artifacts. Theboutique also offers an extensive candle range rarely seen under one roof. Thisis the first time that IRIS Home Fragrances has associated with Femina MissIndia. An aroma contributes extensively to the surroundings; it influences themind and drives the moods and hence, for a positive ambience, fragrances becomea vital part of a daily lifestyle.

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