ITC’s Savlon Swasth India Mission powers in a culture of innovation

India. November 14, 2017: ITC’s Savlon Swasth India strengthens its commitment to address the widespread issue of hand hygiene by introducing the unique Savlon ID Guard today. The innovation offers a simple solution to hand hygiene for school children. An ID card is an integral part of a school kid’s daily routine. This has been imaginatively redesigned with a multi-use handwash sachet, thereby introducing the unique Savlon ID GUARD. Savlon ID Guard augments the core of Savlon Swasth India Mission to fuel a culture of innovative enablers. In line with its proposition of Healthier kids, Stronger India, Savlon Swasth India Mission was launched last year on Children’s day with the Healthy Hands Chalk Sticks. This year the mission expands its objective of encouraging behavioural change towards washing hands amongst children through various engaging and entertaining educational initiatives in schools. With the invention of the Savlon ID Guard, designed with the unique multi-use Savlon handwash sachet, Savlon Swasth India Mission takes a step forward to become an enabler.

The">The">#222222">The Savlon ID Guard and theexperience with children is encapsulated in a short video. Click the link belowto watch the video of this initiative.

#222222"> href="https://www.facebook.com/SavlonIndia/videos/1908777886107319/" target="_blank">https://www.facebook.com/SavlonIndia/videos/1908777886107319/

#1155CC;mso-bidi-font-weight:bold">https://www.facebook.com/SavlonIndia/videos/1908777886107319/

class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> 

#222222"> 

class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">The">The">#222222">The simple yet effective ideastems from the fact that access to handwash or cleansers like soap are oftenlimited. The inconvenience of carrying a soap or a handwash bottle adds to thislimitation especially for children in the primary schools in India. Parentsfind it very difficult to ensure that children are following proper handhygiene practices in school too. Savlon ID Guard with the innovative multi-usehandwash sachet not only enhances convenience and comfort for parents but alsois an effective way to induce children into the habit of washing hands withsoap.  Savlon ID Guards with 3 refill sachets are designed to take care ofhand hygiene for more than a month for all children. The initiative has beenpiloted in 32 schools and will be rolled out in 1000 schools over the next 6months. 

#222222">

class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Sharinghis">#222222;mso-ansi-language:EN-GB">Sharinghis thoughts on hand hygiene, Mr.Sameer Satpathy, Chief Executive, Personal Care Products Business,said, “Cleaning hands withcleansers like a soap or a handwash needs to become a routine behaviouralpractice amongst children. Access to a cleanser out of home, at times is achallenge and could impede efforts to encourage behavioural change. SavlonSwasth India’s unique innovation with the reimagined ID card is designed toencourage and enable change.  SavlonID Guard harnesses the power of design-thinking to encourage andenable hand hygiene.”

#222222">

class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">

#222222;mso-ansi-language:EN-GB">

class="MsoNormal" style="text-align: justify; line-height: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Savlon">#222222">Savlon Swasth IndiaMission has already been rolled out in more than 3700 schools since last year.The school programme has reached more than 1.7 million children in states likeUttar Pradesh, Maharashtra, Madhya Pradesh, Odisha, Jharkhand andKarnataka.  


  (0)   Comment