Jabong kick starts its festive season; Aims at 2x jump in revenue
New Delhi, October 6, 2017: Coming on the back of a stellar quarterly performance – a 40% growth in revenues, 2x traffic and a 66% expansion in its app consumer base vs. last year - India’s leading fashion e-tailer, Jabong, is all set for the festive season and expects to see doubling of revenues. Its core consumer base, the more affluent, well-travelled and fashion-forward women and men, continues to be both loyal and growing. Jabong is over-indexed on affluent and educated consumers with Sec A1 penetration in its customer base standing at 2x of the e-commerce industry average. This is the segment of consumer which shops for exclusive styles online and Jabong is their most preferred shopping destination. Catering to the requirement of its shoppers, Jabong has launched five limited edition stores, viz. FESTIVE, FORMAL, PARTY, ETHNIC and BEAUTY on its platform.
“Comingon the back of a 40% YoY growth in the second quarter and an 85% YoY growth inSeptember, we expect a 2x revenue jump this festive season and the highest evertraffic on our platform! Our focus is to provide a complete range of fashionsolutions for our core consumer base - the modern women and men who are freespirited and confident of their choices, be it in fashion or otherwise.” says Gunjan Soni, Headof Business,Jabong.
This festiveseason, Jabong has come up with a triple punch to target its core customerbase:
1. A360-degree nationwide brand campaign “You Are The Festival”. Thecampaign depicts Jabong’s unique and quirky take on fashion, and aptlycelebrates its target consumers’ individuality with a display of a wide rangeof fusion wear. The campaign will be aired on all leading TV channels with10,000 spots in primetime. It will also be supported by print, cinema, CRM,social media and promotions within key cinemas halls.
2. Ahost of new features on its app to make the shopping easier and the productexperience more fun.These include voice search, visual filters, reduced loadtime, and popularity index amongst others. It also has plans to launch +90brands in October with a focus on premium international brands.
3. Innovative ways to providefaster deliveries and offer a seamless delivery experience - next day deliveryin its key markets, option to cross exchange without having to return theproduct first, faster refunds etc.