Kansai Nerolac transforms Indira Bhavan as a tribute to the legacy of MahaKumbh
Hyderabad, February 27, 2019: The MahaKumbh is one of the largest and sacred collective act of faith celebrated in India. In an endeavour to transform India through transforming lives, Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has further beautified Indira Bhavan, in sync with the theme of Kumbh 2019, that the city will witness in the months of January till March 2019. The art-depiction on Indira Bhavan, located at Civil Lines in Prayagraj, is to commemorate saints, sadhus and pilgrims from all walks of life on the auspicious occasion of MahaKumbh.
Kansai Nerolac has effectively engaged with its customers through the product portfolio and customer awareness campaigns promoting transformation and environmental sensitivity over the years. The sadhu mural signifies the same vision of transformation and beautifying Prayagraj in its celebration of MahaKumbh. Inspired by the social aspect of a Kumbh Mela, the portraiture displays unique elements of life, spirituality, jubilation and the age-old legacy of human congregation at the MahaKumbh.
Speaking on the occasion, Mr. Peeyush Bachlaus, GM – Marketing, Kansai Nerolac Paints Ltd., said, “As Pablo Picasso had once said, the purpose of art is to wash the dust of daily life off our souls. The Kumbh Mela is graced by millions of devotees who travel to the pilgrim centre from all cultures and walks of life to take the holy dip at the sacred ‘Triveni Sangam’. Depicting this spirit of MahaKumbh and synergising it with our belief of transforming India through transforming lives, we at Kansai Nerolac found it opportune to connect with our audiences by showcasing our homage to the city / the festival.”
Mr. Shantanu Gupta founder of YUVA Foundation and the curator of Kumbh Art Festival quoted on the occasion, “It gives us immense delight to have partnered with Kansai Nerolac and be a part of the Kumbh. We have tried to assimilate the spirit of Kumbh through Nerolac shades that we have used in the mural on the facade of Indira Bhavan. Over the past few years there hasn’t been enough attention given to artistic aesthetics in urban regions and the visual appeal it can bring to the cities in our country. And hence large-scale wall art work during festivals is what our team looks at to change that trend. Under #AyodhyaArtFest and #KumbhArtFest, we have created cultural art work on public and private walls in Ayodhya and Prayag respectively.”
Apart from the painting the 30,000 sq. ft area of the building, Kansai Nerolac has also actively participated with Delhi Street Art in beautifying the town of Prayagraj, by painting 10,000 sq. ft of the city walls. Nerolac, along with extensive support from its paint trade dealer network will also act as distribution centres, will make over 3-lakh customised cans available for the devotees to carry the holy-water from the Ganges home. To retain the purity of the canned liquid, they will include a shankha made of alum to champion the cause of purifying the holy Ganges.
View the campaign - https://youtu.be/-_AkUFnKbXA