Kareena Kapoor Khan Appointed Brand Ambassador for Rasna’s Summer Special ‘Rasna Masala Orange’

Hyderabad, 26February 2018: Spicing up things this summer, Rasna, world’s largest soft drink concentrate player with availability in 53 countries and 1.6 million outlets across India, today announced the launch of Rasna Masala Orange, a new spicy drink flavour with actorKareena Kapoor Khan as its brand ambassador. Through Rasna Masala Orange, the company has taken a significant step towards innovation in India’s beverage landscape by creating a new category of spicy fun drinks.

Speaking onthe launch of Rasna Masala Orange and association with Kareena Kapoor Khan, Mr.Piruz Khambatta, Chairman & MD, Rasna Pvt Ltd, said, “Over theyears, we have unveiled unique, healthy and delicious fruit drink basedflavours at affordable pricing. Rasna Masala Orange is healthy, got a uniquespicy taste with well-known Rasna Nagpur Orangeflavour.Kareena Kapoor Khan is a critically acclaimed actor, fearless and believesin quality. As we venture into this new era of spicy drinks, our association withKareena Kapoor Khan as the brand Ambassador of Rasna Masala Orange willhelp reach out to more consumers.”  

On herassociation with Rasna and tasting Rasna Masala Orange herself, KareenaKapoor Khan, said, “Be it in spicy burgers, pizzas or sandwiches,everyone in India is used to a spicy palette. It is for the first time in thecountry, we have a spicy soft drink in the form of Rasna Masala Orange. I amproud to associate with Rasna as they are giving India a chatpatta orange drinkthat all of us love. Rasna Masala Orange is a great digestive, appetiser forthe tastebuds which grownups and kidscan drink anytime or on any occasion.”

Rasna MasalaOrange is a unique product created for the very first time by anycompanythrough an innovative combination of real juice with spices such asBlack Pepper, Cinnamon, Ginger, Cumin, Red Chillies, Mint and FennelSeeds. It took Rasna more than six months to get the right combination as partof its R&D efforts supported by extensive consumer research. Rasna MasalaOrange will be available in four pack sizes comprising of 32 glass pack atRs.40/-, 12 glass pack at Rs.10/-, 1 glass at Rs.5/- and 1 glass at Re.2/-(without sugar)

Remarkably,Rasna has not increased the MRP of its product from its launch in last fewyears and is still available at Rs.2.37p per glass. In a research done bya well-reputed National Research agency, Rasna stood out with the highestrecall orange drink - aided and unaided recall, which is another greatachievement.

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