Kerala Tourism launches Continuous Tourist Survey 2017-20 (CTS)
Thiruvananthapuram, October 9th 2017: To accelerate the growth of tourism in Kerala, the Department of Tourism has launched a three-year long Continuous Tourist Survey 2017-20 (CTS). The survey is conducted in collaboration with M/s Datamation Consultants, selected through a transparent tender process. The Government of India will provide financial assistance of Rs. 25 lakhs, for the survey.
During2010-13, Kerala Tourism had conducted a similar Continuous Tourist Survey(CTS). One of the key findings of that survey was that a foreign tourist staysan average of 18 days in Kerala, while spending Rs. 81,000 on average. The Tourism Department is regularly collecting monthwise statistics of foreignas well as domestic tourists visiting Kerala, through the StatisticalInvestigators of Economics and Statistics Department in census method from allaccommodation units in the state.
In additionto this, the Continuous Tourist Survey (CTS 17-20) is conducted. This is asample survey intended to study in depth the interest of tourists, their ageand demographic details, reasons for visit and nature of tours undertaken. Amobile application will be used by the enumerators of M/s DatamationConsultants to collect various details. The survey will cover not only touristdestinations but also hotels, house boats, home stays, ayurveda centers,restaurants, tour operators etc.
TheMinister for Tourism Kadakampally Surendran, said, “Through the data obtainedfrom the survey, the Tourism Department will evaluate the growth of tourism.The survey will provide us an accurate picture of tourists, likes and dislikesand help us to plan accordingly.”He added that Kerala has been following acomprehensive tourism development plan to double the number of domestic touristarrivals and increase foreign tourist arrivals by 50%, by 2021.
Speakingabout the growing popularity of Kerala as a tourism destination, Dr. Venu.V,IAS, Principal Secretary, Department of Tourism, Government of Kerala stated, “With over 1million foreign tourists and 13.1 million domestic tourist arrivals, Kerala hasbeen witnessing tremendous growth in tourist traffic since the last couple ofyears. Kerala has now become a trendsetter in the Indian tourism industry andwe will work to ensure that tourism continues to grow.”The continuousefforts by Kerala Tourism in highlighting the strength and unique tourismproducts offered by the state and the simultaneous investment in theinfrastructure development has helped in making Kerala a visible global brand indomestic and international markets.
Accordingto, P. Bala Kiran, IAS, Director, Department of Tourism, Government of Kerala: With survey reports generatedperiodically, Kerala Tourism will plan innovative projects, new policies and marketingstrategies. We request the cooperation of stakeholders from the tourismindustry, and also the support of foreign and domestic tourists visiting Keralafor the successful completion of the survey.”
The factthat for the last five years Tourism has been contributing 7-10% of the state’sGDP summarizes the importance of tourism sector in the economy of state andlivelihood of the people.