Kerala Tourism launches #GoKerala campaign to boost tourist arrivals

Thiruvananthapuram, October 26th: The Tourism Department of Kerala has launched a unique marketing campaign “#GoKerala” in association with HolidayIQ, India’s largest travel community, in order to promote state tourism. Under this campaign, 5 lucky couples will get a chance to win a 10 days, all-expense paid trip to Kerala and visit unexplored & pristine destinations of Kerala. #GoKerala campaign is a content led, multiple platform campaign with a dedicated microsite, integrated touchpoints and targeted reach. The experiential campaign, unlike traditional marketing campaigns, is completely powered by the holiday experiences and reviews of authentic travellers across the country.

Director, Kannur International Airport said, "KeralaTourism has always sought new and innovative marketing avenues to build Keralaas the top tourism brand and destination. Hence, we are excited to partner withHoliday where they have provided an innovative concept to invite realtravellers with varying preferences from their vast travel community toexperience the beauty and hospitality of Kerala & Kerala Tourismdepartment.”

“A holiday itinerary, specially curated by Kerala Tourism andHolidayIQ, will show these travellers a Kerala beyond its backwaters & merehoneymoon destination to being a wholesome family destination - a true taste ofGod's own country!" Mr. P.Bala Kiran further added. The campaign hasbeen live on all social platforms and receiving overwhelming response fromtravellers across the country, looking for the perfect destination to holidaythis winter season. The idea is to promote and showcase unexplored destinationsof Kerala and position Kerala as a family holiday destination across thecountry.

Speaking on theoccasion, Mr. Rohit Rawal, Head ofBrand Solutions, Holiday said, “As India's first and largest travel community, HolidayIQ has alwaysbeen a pioneer in bringing experiential marketing to the Tourism sector. Withthe #GoKerala campaign, we have a unique opportunity to showcase Kerala in afresh light, as experienced and authenticated by real travelers. We aregrateful to Kerala Tourism, for showing faith in the Holiday platform's abilityto lead this content-led campaign, while giving the travellers an experience ofa lifetime”. 


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