Kerala Tourism receives Lonely Planet’s ‘Best Destination for Families’ Award
Mumbai, May 18th, 2018: Kerala Tourism has bagged the ‘Best Destination for Families’ award through an online poll conducted by Lonely Planet Magazine India Travel Award 2018. Mr. P. Bala Kiran, IAS, Director, Kerala Tourism, received the prestigious awardata function organized at St. Regis in Mumbai today.Kerala Tourism had wonthe award for ‘Best Destination for Romance’ for Munnarby Lonely Planet Magazine India Travel Award last year.
This is thelatest in the bunch of prominent awards that Kerala Tourism has been winning.The consecutive award wins demonstratethe growing popularity of the state asthe most sought-after destination across the globe. Rightfully, Kerala hasbecome the tourism trendsetter in India.
Smt. Rani George, IAS, Secretary, Tourism & Culture,Government of Keralasaid,“It feelsoverwhelming to witness that the tourism industry players have appreciated theefforts of the Kerala Tourism Department. Indeed, it is a proud moment forKerala Tourism to receive such prominent honor. Kerala is one such state thatoffers travel enthusiasts enriching travellingexperiences throughout the year.It’s a 12-month ready tourism destination, which caters to every generation oftravellers.”
Shri.Kadakampally Surendran, Honorable Minister for Co-Operation, Tourism andDevaswom, Government of Keralasaid, “KeralaTourism expects to woo vacationers from across the world during this monsoonseason with two key tourist attractions that include Neelakurinji and JatayuEarthCenter, which is Kerala’s premium tourism product”.
Speaking on the occasion, Mr. P. Bala Kiran, IAS, Director, KeralaTourism said, “Kerala hassomething to offer from every generation of travellers, which makes the statebest destination for families. Stressing on the concept of ‘Best FamilyDestination’, Kerala Tourism has launched ‘Come Out and Play’ campaign thatemphasizes on the prominence of the state being the most preferred familydestination.”
“Additionally,The Tourism Department has been offering experiential water and action-basedactivities for the tourists. Subsequently, Kerala is hopeful to drive thegrowth of tourist arrivals duringmonsoon season this year”, he further added.
Over the years, thestate has witnessed tremendous growth in tourist arrivals. More than expectations, an increase of11.39 percent has been recorded in domestic tourist arrivals to Kerala in 2017,compared to the previous year. Additionally, foreign tourist arrivals haveincreasedby 5.15 percent during the period. The Tourism Department has set an ambitioustarget of increasing domestic tourist arrivals by 50% by the year 2021 and doublingthe foreign tourists by this period.
LonelyPlanet Magazine India Travel Award 2018recognizes the best national andinternational travel destinations. Out of a wide range of categories, travelersget to choose the best destination across the globe basis their travelexperiences. An Industry expert panel nominated a couple of destinations acrossthe country for various categories such as romance, culture, adventure, food and drink, andwildlife, on the basis of certain industry parameters. Winnerswere chosen by an online-based readers’ survey.