KFC launches the ultimate 5-in-1Meal box – with a Smart Toy that is a mini version of you!

Bangalore, 17th March 2017: Bored of the same old QSR meals? With the same old collectibles? Well, time to get smart with the KFC 5-in-1 I-Box, a limited edition offering from KFC that not only redefines your regular QSR meal, but also takes your self(ie)-love one notch up.

Celebrating the launch of the all-new 5-in-1 Longer Meal Box, KFC hasintroduced a Limited Edition 5-in-1 I – Box that will get you a special SmartToy that’s a mini version of you. 

Lluis Ruiz Ribot, CMO, KFC India said, “After bringing in the KFC 5-in-1Longer Meal Box, we wanted to push the boundaries on the traditional QSR mealeven further and wanted to reward our consumers with something fun anddistinctive, and that is how the KFC I-Box was born. Toy collectibles are passeand so are selfies. The KFC I-Box takes things to a whole new level, the SmartToy is unique, personalized and a mini-you!!” 

Dooj Ramchandani, Creative Director & CEO, Blink Digital said,"For the exclusivity seeking consumer, it’s hard to beat an experiencethat is truly bespoke. With the 'I-Box' we are using technologies like 3DPrinting that will enable consumers to put a personal stamp on their 'KFC5-in-1 Longer Meal Box' by creating a mini version of themselves." 

To get your hands on your very own KFC I-Box Smart Toy, be amongst thefirst 50 consumers to order the 5-in-1 Meal Box at select KFCs in Mumbai on 21stMarch and Bengaluru on 24th March, 2017.


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