Kids fashion brand WOWMOM and Super Young new Spring Summer Collection perfect

It’s that time of the year when kids finish their exams and plan their vacations. They either go on long holidays or join extra curricular activity classes or indulge themselves in outdoor sports. Understanding the summer need of the kids and taking up the onus to make them look stylish and trendy this summer, Kids fashion apparel brand WOWMOM and Super Young launched their new SS18’ collection “Super Young Boys / Girls Stories” and “WOWMOM Boys / Girls Stories” in adorable styles.

The newcollection “Super Young Boys / Girls Stories” and “WOWMOM Boys / GirlsStories”, from WOWMOM and Super Young by Toonz, boasts oftheme based collection with coordinated styling. With three different themesincluding a collection inspired by cultural travel and hand sketched safaritheme to create memorable travel diaries, collection for the sporty kids wholove those outdoor funs and the third collection for the water babies for thatperfect beach holiday, each theme is named differently for boys and girls. Thecollection focuses on playful and airy styles in cool breathable cotton fabricsfor both babies and toddlers of age 0-3 years under the brand WOWMOM andyoung kids aged 3-12 years under the brand Super Young. Usingchemical free dyes in super soft finish for the soft skin of kids, the WOWMOMcollection includes pastel shades and light colours going into bold prints,while its all about bright colours in the Super Young Collection. There is alot of excitement created around the prints, caricatures, alphabets and quotesfor kids. The summer collection includes shirts, tee-shirts dresses, jumpsuits,shorts amongst others in comfortable fabrics, making the kids look stylish andhappy. 

Kidswear market is expanding at a faster pace. While parents are willing to shellout more money they seek superior quality for their kids. Also parents are nowadaption their styles on the kids. Thus in the past few years we have seenoverlapping styles and prints in grown-ups as well as kids. At Toonz wehave a strong in-house research team which works on fashion forecasts and thenour team of designers work as per those predictions to create a collectionwhich is in sync with the latest fashion trends”, shared Sharad Venkta,MD & CEO, Toonz, the parent company of brand WOWMOM and SuperYoung. Hefurther added, “We are very excited to launch our new SS 18 collectionfor kids at the Aalmari Fashion Week. Our new collection is perfect for thekids who are very well versed with what’s new in fashion”. 

The newSpring Summer collection of fashion apparel brands WOWMOM and Super Young willbe available at all Toonz Retail Store PAN India and online on TATA Cliq,Jabong, Amazon and others.


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