KidZania, Atlantic Water World sign up Crosshairs Communications for PR duties
Crosshairs Communication, the Delhi based Public Relations and Social Media agency has signed up two entertainment biggies this summer. The boutique firm will now be managing PR duties for KidZania and Atlantic Water Park.
KidZania isone of the fastest growing interactive children's entertainment brands in theworld. Situated in Noida, the massive indoor entertainment zone is a safe,unique and interactive Indoor learning center for kids between 2 to 16 years ofage, offering 100+ role-playing activities. It is an ideal platformfor kids to foster their autonomy, creativity, decision-making skills,problem-solving and social values.
On the otherhand, Atlantic Water World - Delhi's newly launched premier familyentertainment centre has swung its gates open for all early this year. Now, onecan soak up a storm of fun under the city’s scorching heat as Atlantic WaterWorld is designed to be the perfect cooling spot for all age groups. Since it’slocated on the beautiful river Yamuna waterfront near the Okhla barrage, it’seasily accessible for all the residents of Delhi, NOIDA and Faridabad.
Apart fromthese, Crosshairs Communication also handles account of another futuristicentertainment hub SMAAASH that has kids and adults hooked. SMAAASH- an activegaming space where people play, party and celebrate. SMAAASH offers ‘Largerthan life’ sports experience with 5 centres across Delhi-NCR. The gaming zonewith international outlets, has one of the largest gender neutral andgeography-neutral portfolio of games comprising a current repertoire of 15games.
On baggingnew accounts, Stuti Jalan Sureka, Founder, Crosshairs Communication, said: “Weare thrilled to be associated with one of the fastest evolving sectors –Edutainment. These hubs offer activities that can be fun and have very positivelearning, psychological and motivational benefits. With summer vacationsupon us, we love the challenge of making these destinations even more popularamong all age groups.”