Korean Research Team visits Hyderabad to study India’s own doll Kiyaa
Hyderabad, October 28, 2017......Korean Research Team visits Kiyaa Doll Studio in the city. Kiyaa is India's first and own 100 % authentic, desi fashion doll is known as India's Barbie. To study the doll the Korean team comprised of Ms. Hyun Lee, the researcher from Folk Research Division in National Folk Museum Korea(NFMK), who is working with the curator Mr. Koo accompanied by Mr. Kim, a visual documentarian, and interpreter Danesh Kumar, the team visited Kiyaa Doll Studio at Srinagar Colony in the city on Friday evening. The NFMK is researching on Korea and worldwide dolls as a team. The team has plans to visit representative areas in Asia, Europe, America, Africa, USA and investigate their dolls (toys), their influence on people who play with them and cultures related to them.
I first surveyedJapan including Tokyo and Osaka in April, and secondly Europe including theCzech Republic, Germany, and France in July. And then, now I am in Hyderabadand will be visiting Delhi, Udaipur, and Bengaluru from 19 Octoberto 31 for about two weeks informed Ms. Hyun Lee, the researcher. NFMK hasbeen consistently conducting overseas investigations from 2000. From 2013,aimed to study material culture, identifying the relationship between materialand people, NFMK researched on jeans(2013), salt(2014~2015) and doll from thisyear to next year, she disclosed.
Through theinvestigation of dolls ranging from traditional dolls to modern dolls in India,I'm trying to identify the diverse perceptions (memories) of Indian dolls andeveryday life culture. I will visit a doll museum, puppet theatre,folk research institution, toy industrial complex, toy stores such as RCS Toys,markets and give an interview with them, disclosed Hyun Lee in her introductionemail to Hima Sailaja Theerdhala, VSLI Engineer turned FashionDesigner, Entrepreneur, ISB Alumni who gave India doll of its own.
Specially, I'm veryinterested in your design studio and Kiyaa dolls. While I googled for India'sown fashion dolls, I found some articles on your works. They said that youcreated Kiyaa, India’s answer to Barbie. I want to deal with the doll's socialrole. Therefore I think that it will be meaningful if you introduce mebeginning of your work, programs, and plans' Hyun wrote before meeting Sailaja..The whole research will result in the publication of a research report inOctober next year. It will be distributed to Korea and international academicassociations, libraries, and research institutes.
Furthermore, NFKMhas a plan to exhibit the worldwide toys in Children's Museum in September2019. It will be a great opportunity that children and families in Korea can beinformed about puppetry and dolls from India and the world, Hyun stated.. Thepride of India, Kiyaa, has realistic India face, features, contemporary teenagecharacter, carries heart & soul of the nation. It is the doll for girls andcollectors who are looking for a doll that represents real Indian girlsays Sailaja. And not it is all the more pride that it would be exhibited tothe world audience through a Children's Museum in September 2019 by NFMK. It ispride moment for me said Sailaja.
Sailaja's start-upcompany, Shel Studio has worked on the doll for many years. We havealready invested little over an INR ten million on product development, marketseed program, Shailaja informed. It is named “‘Kiyaa,'means ‘cooing of the bird’ in Sanskrit. Kiyaa has realistic Indian face,features and contemporary teenage character. It’s a premium Dollwith Indian heart and soul that engages to impart values, culture, and historyto children” informs Sailaja. “Many children worldwide proudly own UAE'Fulla,' Korean "Pullip," Iranian ‘Sara’ or American"Barbie." We also have Indianised 'Barbie, but, its character isstill American teenager. “It is a matter of great pride for every Indian toidolize their doll rather than western dolls or Bollywood celebs,” says Sailaja.