Kotak Mutual Fund Launches First of its Kind e-Solution Platform - ‘Let’s Plan with Kotak’

Mumbai, 1st November, 2018: Kotak Asset Management Company (Kotak Mutual Fund) today launched ‘Let’s Plan with Kotak’ – an innovative, goal-based investment e-solution platform. The DIY (Do-It-Yourself) mobile-first application offers in-depth information on Kotak Mutual Fund’s suite of investment products to consumers. The first of its kind e-solution platform is designed to connect, engage and inform consumers’ customised solutions. The e-solution platform aids prospective investors to calculate their investment goals and choose a mutual fund scheme catering to their need.

Nilesh Shah, Managing Director, Kotak Mutual Fund, said, “Goal-driven investing pulls people out of the investment inertia. ‘Let’s Plan with Kotak’ helps consumers find customised goal driven investment options – on their mobile handsets anywhere and anytime. Our unique e-solution is research backed and technology led one-stop investment shop, which is available to existing as well as prospective investors. It offers research-led advice to suit each investor basis their age, income, aspirations among other factors. We are confident ‘Let’s Plan with Kotak’ will play a positive role in enabling Indians to wisely invest to achieve their life goals.”

Ankur Pujari & Kiran Khadke, Co-Founders, Hyper Connect said, “We believe in standing true to our name Hyper Connect, which is also our guiding philosophy. ‘Let’s Plan with Kotak’ is a brilliant platform to create solutions for the hyper connected world that is engaging and results driven. Both the client and agency teams are extremely passionate about this insight-driven programme. It takes a step further to engage customers from different walks of life through interactive content, engaging calculators and ROI-driven call to action”.

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