Kriti Sanon bags IIFA ‘Style Icon of the year’, presented by Myntra

Bangkok, June 25, 2018: The 19th edition of the NEXA IIFA Awards styled by Myntra, culminated in great gusto at the Siam Niramit theatre in Bangkok on Sunday. Bollywood diva Kriti Sanon received the IIFA ‘Style Icon of the year’ award- presented by Myntra, to a roaring ovation at the packed hall, graced by film stars, industry bigwigs and stalwarts.

The StyleIcon of the year award presented by Myntra was instituted during the previousedition of the IIFA awards ceremony held in New York last year which alsomarked the beginning of Myntra’s association with IIFA. In the current edition,Kriti Sanon was adjudged the winner among six nominees after leading the tallyof votes garnered from millions of Myntra’s shoppers and a jury of peers. 

Myntra alsolaunched its exclusive IIFA Green Carpet Line, a spectacular collection ofdresses, encapsulating global green carpet looks for shoppers in India, at IIFARocks held here. The highlight of the launch was a capsule collection designedby celebrity fashion designer, Vikram Phadnis, apart from a range incorporatingan alluring set of designs and styles from Myntra partner brands. Overall, thedesigns intend to make the wearer look like a diva on her special occasion.Actors Radhika Apte and Diana Penty along with Vikram Phadnis were theshowstoppers who walked the ramp to showcase Myntra’s exclusive IIFA GreenCarpet Line. 

As part ofthe ceremony, Myntra also hosted the Style Zone at the IIFA 2018 Green Carpetwhich was hosted by Malishka. At the Style Zone celebrities revealed theirindividual fashion choices. Styling and trends were discussed at large withstars with a tie back to Bollywood through candid conversations. 

“Ourassociation with IIFA brings alive the confluence of Bollywood and fashion.Taking it one step further-we are pleased to launch our IIFA line which takesglobal red carpet fashion to the doorsteps of millions of shoppers across thecountry, giving them a first-hand opportunity to experience the latest infashion, sooner than ever. I would like to congratulate Kriti Sanon for winningthe Myntra ‘Style Icon of the year’ award, on behalf of the entire team atMyntra.” said Gunjan Soni, Head, Jabong and CMO, Myntra. 

Myntra’s association with IIFA began last yearwith the IIFA Weekend 2017, as style partners for the first ever edition thatwas held in New York and was a huge success. Myntra continues to be IIFA’sstyle partner for the current edition, albeit with heightened collaboration,garnering widespread visibility among the audience.

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