Lakmé Fashion Week and smartwater launch ‘The Platform’

Bangalore 19th June, 2018: Continuing its legacy as the country’s premiere fashion stage, Lakmé Fashion Week (LFW) in association with smartwater announces ‘The Platform’, a programme conceptualized to identify and mentor young and innovative designers who are willing to push the boundaries of fashion and create a new ‘Norm’

Aprogression for LFW from its ‘Gen Next’ designer search programme, ‘ThePlatform’ aims to lend impetus to an alternative genre of fashion – unconventional,innovative and fearless. Inspired by the origin story of smartwater- abrand developed on the tenets of innovation, risk taking and forward thinking,‘The Platform’ aims to unearth talent that knows no boundaries.

Theregistration for the programme is now open till the 30th June 2018 at Theshortlisted entries will be judged by an eminent jury from the field of fashionand design.

The winningdesigners will be mentored by India’s prominent fashion icons and get theopportunity to showcase their creativity at the upcoming Lakmé FashionWeek.

Speakingabout the programme, Anoop Manohar, GM Marketing, Coca-Cola India said, “ThePlatform aims to give an opportunity to a new generation of designers who arewilling to disrupt the conventional norms of fashion through their authenticand thought provoking ‘story based’ collections. We hope for this programme toinspire design, not bound by the constraints of stereotypes- giving rise to anew movement in the field of Indian fashion. I am personally very excited aboutthis programme and looking forward to discover some great talent through thisinitiative”.

Based onsmartwater’s core theme of ‘Inspired by the clouds’, the winningcollection/s will reflect the designers’ own interpretation of the theme, inthe form of  experimentation with texture, fabric, shapes or colour thatare inspired by clouds.

JaspreetChandok, Vice President and Fashion Head- IMG Reliance, said, “Lakmé Fashion Weekis committed to bringing new designer talent to the fore. Having successfullylaunched many of the most exciting labels, we want to now nurture and helpsupport them with this exciting new program. We are happy to launch ThePlatform in association with smartwater.”

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