Langoor bags mandate to refresh brand Design Cafe

23rd May 2017, Bengaluru: Langoor a full service digital-first agency made of creative technologists has won the program to revamp brand Design Cafe, a Bangalore-based complete home interior solutions company which provides end-to-end home interiors solutions personalized to each client, using the latest technology to deliver homes in 120 days. The account was won ensuing a multi-agency pitch. The scope of work mainly lies around revamping brand and positioning Design Cafe as a niche solution provider in the interior design business.

With multiple ideas in mind, Venugopal Ganganna, Chief ExecutiveOfficer, Langoor, commented, “We are super excited to have baggedthe mandate for Design Cafe. Interior designing is a vast industry and DesignCafe has always come up with unique and out-of-the-box ideas. To be able toelevate the brand to support their rapid growth aspirations and bringing thebrand positioning to life across the customer experience is an excitingchallenge for us.” 

Further to that, Kishore KarumbaiahChief CreativeOfficer, Langoor, said, “We look forward to using a research-ledapproach to identify and channelize Design Cafe's strengths into betteropportunities, not just to develop their position in the market, but also, togrow with them as a brand.” 

Commenting on this association, Gita Ramanan, Founder, DesignCafe stated, “We have seen tremendous growth at Design Cafe inthe past year and wanted to ensure the messaging that was reaching ourcustomers, the DC team and our partners was in tune with our mission andvision. We are happy with Langoor’s approach and the strategy they have createdwhich will help us capitalize the market.” 

About Langoor | Langoor is one of theworld’s and certainly India’s first pure play agency of Creative Technologists.Creative Technologists are redefining the world of conventional advertising andmarketing while enabling organizations to reach their full potential by usingconnected experience, design and creating digital assets to attract and engagetheir customers. With a team strength of 200+, a combined client pool of morethan 80 clients, and a stalwart line up of top notch talent makes this anunbeatable and winning combination, that is already taking the industry bystorm. With skilled teams working in offices across Sydney, Melbourne, HongKong, Singapore, Dubai, Bangalore and Ahmedabad they focus on data drivenstrategy, visual design, content excellence and campaigns with real impact andeffective relevance in the marketing world.   

This Umbrella brand – Langoor, hosts the following three strong brandsthat complete the full service loop : 

•Langoor Digital | The digital agency made of creative technologists whoorganizations reach their full potential through the intersection of greatideas and technology.

• Pensaar | The design thinkers of the new era who enable organizationsto re imagine and rethink their businesses and deliver unexpected customerdelight.

• AlterNet | The technologists who enable innovation in organizationusing the Internet of Things. AlterNet brings together Hardware, Software, and theInternet to help connect people and devices. It is the world’s first IoTagency. 

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