LAVA Z50, India’s first Android™ Oreo™ (Go edition) Smartphone, available at an effective price

Bangalore, 23rd March, 2018: LAVA International Limited, a leading Indian multi-national company in the mobile handset industry, today announced that Z50, India’s first Android™ Oreo™ (Go edition) Smartphone, is available in the market at an effective price of Rs 2400. The device is now available at over 100,000 retail stores in black and gold color options. In the ecommerce space, the product is available on Flipkart, Amazon and Snapdeal.

Thesmartphone comes bundled with an attractive cashback offer of Rs. 2000 fromAirtel as part of ‘Mera Pehla Smartphone’ program, which aims to bring asmartphone within the reach of every Indian. The online MOP (market operatingprice) for Z50 is Rs. 4400 and with Airtel cashback offer worth Rs. 2000, theeffective price comes to Rs. 2400. 

Mr.Gaurav Nigam, Head – Product, Lava International said  “We are delighted to announcethe availability of Z50 for our customers, making it India’s first Android™Oreo™ (Go edition) Smartphone to be available in the market. With the cashbackoffer from Airtel, LAVA Z50 is effectively available for Rs. 2400, making it agreat option for smartphone buyers, looking for best technology at the mostcompetitive price.” 

Lava Z50features a 4.5 inch display with 2.5D Curved Corning® Gorilla® Glassfor tough and scratch resistant display screen. It is powered by a MediatekProcessor (MT6737m) with 1.1 GHz Quad-core and comes with 1GB of RAM coupledwith 8GB of internal space. The smartphone also features enhanced storage spaceof 5.5GB (vs 3GB space which is typically available in 8GB ROM devices). Italso helps in increasing the RAM performance upto 50%, which allowssignificantly faster application opening time. 

Lava Z50comes with a 5 MP rear and front camera with flash, providing brighter andsharper images. The smartphone sports Bokeh Mode in both the front and rearcameras thus capturing the moments powerfully, by making the objects stand outfrom the background. 

Keeping inmind the needs of the Indian mobile users, the smartphone has been designed tofacilitate search in 10 major Indian languages (including Hindi) besidesenabling search for images, weather and also translate from search home screen. 

Thesmartphone comes with 2-year warranty, re-affirming company’s focus on productquality and reliability backed by robust investments in research &development and product manufacturing. 

Lava Z50comes with a special launch offer of free one-time screen replacement, in casescreen breaks within 1 year from the date of purchase.

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